US Depilatories
In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline was seen for hair removers/bleaches. While the category posted a negative volume performance overall, it did witness a slowdown in its decline as price rises eased. After single-digit volume declines in 2022, women’s pre shave and women’s razors and...
Euromonitor International's Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in the US
- Euromonitor International
- May 2024
- List Of Contents And Tables
- DEPILATORIES IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Volume recovery despite slowing value growth
- Brands attempt to rejuvenate hair removers/bleaches
- The “everything shower” could spark growth opportunities for depilatories brands
- PROSPECTS AND OPPORTUNITIES
- Shaving-led body care products with hybrid benefits expected to premiumise
- Opportunity for innovation outside the category from players in razors and blades
- Segmented hair removal choices for consumers could inspire intra-category innovation
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2018-2023
- Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
- Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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