Depilatories in the US
In 2022, depilatories recorded sluggish growth in current value terms and declined in volume and real value (at constant 2022 prices) terms as the category was hit by inflated prices. Hair removers/bleaches registered the steepest volume decline in 2022, having seen relatively dynamic volume growth when the pandemic hit the US in 2020 due to more people resorting to at-home options. In addition, the heightened health-conscious mindset in the wake of the pandemic has led to more consumer reluctan...
Euromonitor International's Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Depilatories in the US
- Euromonitor International
- May 2023
- List Of Contents And Tables
- DEPILATORIES IN THE US
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Depilatories performance hit by inflated prices, as consumers extend product usage longevity
- More women’s DTC shaving brands enter in-store retailers
- New launches in shavers and blades continue to highlight sustainability and clean packaging
- PROSPECTS AND OPPORTUNITIES
- Hair removal creams and bleaches take on hybrid body and skin benefits
- Different depilatory products for different areas of the body could lead to specialisation
- Influencer partnerships to connect with more consumers will be key
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2017-2022
- Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
- Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
- Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
- Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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