Department Stores in Morocco

Department Stores in Morocco

COVID-19 had a significant negative effect on the retail current value sales of department stores during 2020, and they continued to decline in 2021 – albeit at a most modest pace. Lockdown measures meant that department stores were closed for an extended period during 2020. Even after they reopened, many consumers were reluctant to make discretionary purchases due to the economic shock of the pandemic. Demand for non-essential products was particularly badly affected, while demand for personal...

Euromonitor International's Department Stores in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Department Stores market;
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Department Stores in Morocco
Euromonitor International
February 2022
List Of Contents And Tables
DEPARTMENT STORES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores try to lure consumers back with special events
Department stores face heightened price competition from hypermarkets and e-commerce
Leading players Alpha 55 and Miro embrace e-commerce and social media marketing
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will be sluggish, with new openings the main driver of retail current value sales growth
Alpha 55 and Miro will continue to expand their store networks, with a focus on shopping malls
Revival in inbound international tourism will boost department store footfall
CHANNEL DATA
Table 1 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Department Stores GBO Company Shares: % Value 2017-2021
Table 4 Department Stores GBN Brand Shares: % Value 2018-2021
Table 5 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 6 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 7 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 8 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
RETAILING IN MOROCCO
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Modern retailing continues to grow both on and offline
Discounters the big winner from COVID-19
Modern grocery retailers and e-commerce will continue to gain ground
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value 2016-2021
Seasonality
Back to School
Eid al-Adha
Achoura
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 12 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 14 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 16 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 20 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 22 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 32 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 34 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 36 Retailing GBO Company Shares: % Value 2017-2021
Table 37 Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 39 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 43 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 44 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 51 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 52 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

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