After two years of pandemic-driven decline, in 2022 all deodorants categories except deodorant wipes returned to growth in both volume and current value terms, as consumers went back to their normal social lives, and also travelled more. Deodorant sprays experienced the strongest volume growth, and even stronger current value growth, due to rising cost inflation, and established players launching new innovative products while also revisiting existing ones, thus driving strong unit price growth.
Euromonitor International's Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Deodorants in the United Kingdom
Euromonitor International
May 2023
List Of Contents And Tables
DEODORANTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants experiences recovery as consumers return to their normal social lives
Unilever has varied strategies to maintain its lead in deodorants
Trending D2C brand Wild Cosmetics expands to store-based retail
PROSPECTS AND OPPORTUNITIES
Deodorants expected to recover in the forecast period
Sustainable and natural deodorants likely to become mainstream
Deodorants with skin beauty benefits expected to grow in popularity
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027