Deodorants in Turkey
Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions.
Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Turkey
- Euromonitor International
- April 2024
- List Of Contents And Tables
- DEODORANTS IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Heatwaves, innovation, and sustainability
- Demand for “clean” deodorants increases in line with heightened health consciousness
- Evolving retail landscape: Private label and e-commerce gain ground
- PROSPECTS AND OPPORTUNITIES
- Urbanisation and fitness drive demand
- Clean label and natural ingredients take priority
- Sustainability meets convenience with solid deodorants and small packs
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2018-2023
- Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- BEAUTY AND PERSONAL CARE IN TURKEY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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