Deodorants in Tunisia
Sales of deodorants in Tunisia are generally supported by lower-income consumers who use these products not only as deodorants or antiperspirants but also as a substitute for fragrances. This is especially the case for deodorant sprays, which are often selected as less expensive alternatives to purchasing a fragrance.
Euromonitor International's Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Tunisia
- Euromonitor International
- May 2023
- List Of Contents And Tables
- DEODORANTS IN TUNISIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- 2022 is characterised by historical unit price growth and a slowdown in demand for deodorants
- Domestic player SATEM experiences strong growth and development
- Henkel-Alki Tunisie retains top spot in deodorants thanks to its Souplesse brand
- PROSPECTS AND OPPORTUNITIES
- The category develops further over the forecast period with the entry of a number of new brands
- Grocery retailers support forecast period sales
- Growing demand for added-value deodorants such as those with invisible or organic credentials
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2017-2022
- Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
- Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
- Table 6 Forecast Sales of Deodorants by Category: Value 2022-2027
- Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
- Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN TUNISIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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