One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body odour. The extremely hot weather that prevail for much of 2022, combined with the difficult and crowded commutes that many local men must endure on a daily basis, brought body odour issues into sharp focus, resulting in more men purchasing deodorants to...
Euromonitor International's Deodorants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Deodorants in Morocco
Euromonitor International
May 2023
List Of Contents And Tables
DEODORANTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving personal hygiene standards support sales growth in deodorants
Growth accelerates amidst a return to work and socialising outside of the home
Deodorant sprays remains the largest category on the back of a strong performance
Pressure on value sales despite unit price growth as consumers trade down
Brands rely on novelty to attract the attention of increasingly sophisticated consumers
PROSPECTS AND OPPORTUNITIES
Positive growth ahead for deodorants as consumers become more demanding
Deodorant sprays set to remain the largest and most dynamic category of deodorants
Downwards pressure on unit prices to flow from price promotions
Demand for premium brands set to continue dwindling
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027