Deodorants in Hong Kong, China

Deodorants in Hong Kong, China


Deodorant sprays continued to drive sales of deodorants in Hong Kong at the end of the review period, recording the highest growth rates in both retail volume and value terms in 2022. This is largely due to the perception among local consumers that deodorant sprays are more effective and long-lasting than other formats such as roll-ons, sticks and cream. The convenience of spray deodorants, which can be quickly applied and offer a wide coverage area, has also contributed to their popularity. As...

Euromonitor International's Deodorants in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Deodorants in Hong Kong, China
Euromonitor International
June 2023
List Of Contents And Tables
DEODORANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorant sprays continues to drive value sales
Exercise habits help drive growth of deodorants in 2022
Fragrance emerges as one of the most significant need states in deodorants
PROSPECTS AND OPPORTUNITIES
Natural ingredient formulations expand into deodorants
Deodorant roll-ons gain attention due to convenience and portability, driven by increasing popularity of exercise and active lifestyles
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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