Deodorants in Finland
While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving consumer preference for value-added products.
Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Finland
- Euromonitor International
- April 2024
- List Of Contents And Tables
- DEODORANTS IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value growth outpaces volume due to inflation and evolving preferences
- Natural and aluminium-free options gain traction
- Multinationals remain dominant, but niche players offer promise
- PROSPECTS AND OPPORTUNITIES
- Higher-priced options to drive overall value growth
- Key Flat Symbol to become more prevalent
- Expansion in fragrances line extensions expected, while e-commerce will continue to rise
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2018-2023
- Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- BEAUTY AND PERSONAL CARE IN FINLAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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