Deodorants in Estonia
Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home, there was less demand for deodorants.
Euromonitor International's Deodorants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Estonia
- Euromonitor International
- May 2023
- List Of Contents And Tables
- DEODORANTS IN ESTONIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Good year for deodorants as consumers’ lives return to normal
- Roll-ons remain the most popular format
- Multinationals lead deodorants with their widely available, well-known brands
- PROSPECTS AND OPPORTUNITIES
- Little room for future growth in a mature category
- Rising demand for more sophisticated products
- E-commerce set to perform well
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2017-2022
- Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
- Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
- Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN ESTONIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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