Considered an essential product, deodorants record further growth in 2022; however, brand loyalty is waning as consumers look to economise due to the difficult economic climate and high inflation in Costa Rica. To encourage consumption, some deodorants manufacturers have resorted to shrinkflation, while others have focused on bundling. For instance, Rexona and Lady Speed Stick are available in three-pack bundles and Dove in packs of two. New products such as Lactovit spray and Nivea serum, howev...
Euromonitor International's Deodorants in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Deodorants in Costa Rica
Euromonitor International
May 2023
List Of Contents And Tables
DEODORANTS IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Waning brand loyalty as consumers look to economise
Clinical strength products are trusted for extra protection; however, more caring products are emerging
International brands maintain their competitive edge in deodorants in a difficult climate
PROSPECTS AND OPPORTUNITIES
Consumers increasingly swayed by promotions and low prices
Spray deodorant and roll-on growth may slow
Focus on nutrition and skin care
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN COSTA RICA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027