Deodorants in Argentina
In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in 2014. These results are due to the economic crisis, with many consumers having seen a strong decrease in purchasing power, leading some to avoid using deodorants during colder months to save money. Furthermore, within low-income households, deodorants a...
Euromonitor International's Deodorants in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Argentina
- Euromonitor International
- April 2024
- List Of Contents And Tables
- DEODORANTS IN ARGENTINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers cut down on deodorant to save costs, challenging results
- Deodorant creams benefit from unisex offerings, considered economical
- Unilever partners with local company Parallel to enhance its distribution model
- PROSPECTS AND OPPORTUNITIES
- High price points continue to challenge the landscape in the early forecast period
- Private label unlikely to gain ground as barriers to entry remain high
- The future of Procter & Gamble remains uncertain in deodorants in Argentina
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2018-2023
- Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- BEAUTY AND PERSONAL CARE IN ARGENTINA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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