Consumer Lifestyles in Denmark
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Denmark 2024
- Personal traits and values
- Danish consumers seek ways to simplify their lives
- Millennials prioritise time with their children the most
- Older generations are more inclined to give back to those in need
- Danish consumers have a desire for testing out new products and offerings
- Younger generations foresee that their current level of happiness will improve in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers spend more of their time at home pursuing hobbies compared to others
- Danish consumers prefer interacting with loved ones face-to-face
- Older generations have stronger desire for energy-efficient homes
- Younger generations less concerned about safe location compared to older generations
- Danes seek to unwind and relax when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Gen Z most inclined to keep tabs on their calorie intake
- Baby boomers prefer to order food for delivery
- Danes typically prepare their own meals at home at least once a week
- Younger generations are more prone to food allergies or intolerances
- Danes are more willing to pay a premium for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Prioritisation of employee health and safety tops each generation’s workplace preferences
- Danes want a job that allows them a strong work-life balance
- Gen Z working professionals most driven by competitive salaries
- Danish consumers prefer to work from home
- Working life survey highlights
- Health and wellness
- Consumers in Denmark enjoy walking or hiking at least once or twice a week
- Meditation is the most popular stress-reduction activity among Danes
- Consumers in Denmark quite influenced by health and nutritional properties
- Younger generations more frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Danish consumers enjoy finding deals
- Older generations prefer quality over quantity
- Gen Z most likely to seek out personalised shopping experiences
- Danes eager in their commitment to extending product lifecycles
- Consumers in Denmark often sell used or second-hand items
- Millennials most active in their engagement and interactions with brands online
- Strongest trust placed in friends and family in terms of product recommendations
- Danes set to increase spending on travel and holidays the most
- Baby boomers most comfortable with their current financial standing
- Shopping and spending survey highlights
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