Debit Cards in Turkey

Debit Cards in Turkey


The COVD-19 pandemic hampered the use of cash in Turkey, with consumers also opting to use a debit card over credit cards in 2023. The availability of contactless debit cards encouraged consumers to use their debit cards for small purchases, while saving their credit cards for more expensive purchases. Moreover, the continued demand for e-commerce also fuelled debit card purchases online. Some banks offer loyalty campaigns on debit accounts, which encourages more frequent purchases by debit card...

Euromonitor International's Debit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Debit Cards in Turkey
Euromonitor International
November 2023
List Of Contents And Tables
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2023DEVELOPMENTS
Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
PROSPECTS AND OPPORTUNITIES
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2018-2023
Table 2 Debit Cards Transactions 2018-2023
Table 3 Debit Cards in Circulation: % Growth 2018-2023
Table 4 Debit Cards Transactions: % Growth 2018-2023
Table 5 Debit Cards: Number of Cards by Issuer 2018-2022
Table 6 Debit Cards: Number of Cards by Operator2018-2022
Table 7 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 8 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 10 Forecast Debit Cards Transactions 2023-2028
Table 11 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 12 Forecast Debit Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 13 Number of POS Terminals: Units2018-2023
Table 14 Number of ATMs: Units2018-2023
Table 15 Value Lost to Fraud 2018-2023
Table 16 Card Expenditure by Location 2023
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 18 Domestic versus Foreign Spend 2023
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 20 Financial Cards by Category: Number of Accounts 2018-2023
Table 21 Financial Cards Transactions by Category: Value 2018-2023
Table 22 Financial Cards by Category: Number of Transactions 2018-2023
Table 23 Consumer Payments by Category: Value 2018-2023
Table 24 Consumer Payments by Category: Number of Transactions 2018-2023
Table 25 M-Commerce by Category: Value 2018-2023
Table 26 M-Commerce by Category: % Value Growth 2018-2023
Table 27 Financial Cards: Number of Cards by Issuer 2018-2022
Table 28 Financial Cards: Number of Cards by Operator2018-2022
Table 29 Financial Cards: Card Payment Transactions Value by Operator2018-2022
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 32 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 33 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 34 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 35 Forecast Consumer Payments by Category: Value 2023-2028
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 37 Forecast M-Commerce by Category: Value 2023-2028
Table 38 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings