In 2024, debit cards in Turkey maintained on an upward trajectory building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments and particularly debit cards. The widespread availability of contactless debit cards has encouraged consumers to use their debit cards for small purchases, while saving their credit cards for more expensive purchases. Leading banks in Turkey, such as YapiKrediBankasi, HalkBankasi, Akbank...
Euromonitor International's Debit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Debit Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Debit Cards in Turkey
Euromonitor International
January 2025
List Of Contents And Tables
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth momentum for debit cards in Turkey
Security measures are a key focus in 2024
Debit cards have become increasingly popular on campus
PROSPECTS AND OPPORTUNITIES
Promotion of debit cards alongside credit applications will support category growth
Debit card accounts with small credit balances attract consumers
Higher debit card usage among younger generations
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2019-2024
Table 2 Debit Cards Transactions 2019-2024
Table 3 Debit Cards in Circulation: % Growth 2019-2024