The COVD-19 pandemic hampered the use of cash in Turkey, with consumers also opting to use a debit card over credit cards in 2023. The availability of contactless debit cards encouraged consumers to use their debit cards for small purchases, while saving their credit cards for more expensive purchases. Moreover, the continued demand for e-commerce also fuelled debit card purchases online. Some banks offer loyalty campaigns on debit accounts, which encourages more frequent purchases by debit card...
Euromonitor International's Debit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Debit Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Debit Cards in Turkey
Euromonitor International
November 2023
List Of Contents And Tables
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2023DEVELOPMENTS
Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
PROSPECTS AND OPPORTUNITIES
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2018-2023
Table 2 Debit Cards Transactions 2018-2023
Table 3 Debit Cards in Circulation: % Growth 2018-2023