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Debit Cards in Italy

Publisher Euromonitor International
Published Feb 06, 2026
Length 22 Pages
SKU # EP20870664

Description

In 2025, the number of debit cards in circulation in Italy declined slightly, mainly due to consumers streamlining their card portfolios. At the same time, transaction volumes continued to rise, driven by Italians' growing use of debit cards for everyday purchases in both physical and online stores. The popularity of debit cards is further enhanced by features that support digital payments, their automatic availability at account opening, and minimal fees and no interest charges. Debit cards rem...

Euromonitor International's Debit Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Debit Cards in Italy
Euromonitor International
February 2026
List Of Contents And Tables
DEBIT CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance for debit cards in 2025
INDUSTRY PERFORMANCE
Transaction volumes rise, but card circulation declines slightly
Digital payments via debit cards continue to increase
Issuers and operators work to improve sustainability and inclusivity credentials
WHAT’S NEXT?
Bright future ahead for debit cards in Italy
Rewards schemes are on the rise
Sustainability will remain an important factor for many Italians
COMPETITIVE LANDSCAPE
Consorzio Bancomat and Visa remain the main operators in Italy
Intesa Sanpaolo leads card circulation in 2025
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2020-2025
Table 2 Debit Cards Transactions 2020-2025
Table 3 Debit Cards in Circulation: % Growth 2020-2025
Table 4 Debit Cards Transactions: % Growth 2020-2025
Table 5 Debit Cards: Number of Cards by Issuer 2020-2024
Table 6 Debit Cards: Number of Cards by Operator 2020-2024
Table 7 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 8 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 10 Forecast Debit Cards Transactions 2025-2030
Table 11 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 12 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth for financial cards as businesses increase adoption
Wallets and wearables are growing trends in Italy
Commercial cards and payments increase in 2025
WHAT’S NEXT?
Positive outlook for financial cards in the years ahead
Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
Intesa Sanpaolo and Unicredi remain the leading players
Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
Table 13 Number of POS Terminals: Units 2020-2025
Table 14 Number of ATMs: Units 2020-2025
Table 15 Value Lost to Fraud 2020-2025
Table 16 Card Expenditure by Location 2025
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 18 Domestic versus Foreign Spend 2025
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Financial Cards Transactions by Category: Value 2020-2025
Table 22 Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Consumer Payments by Category: Value 2020-2025
Table 24 Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 M-Commerce by Category: Value 2020-2025
Table 26 M-Commerce by Category: % Value Growth 2020-2025
Table 27 Financial Cards: Number of Cards by Issuer 2020-2024
Table 28 Financial Cards: Number of Cards by Operator 2020-2024
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 33 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 34 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 35 Forecast Consumer Payments by Category: Value 2025-2030
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 37 Forecast M-Commerce by Category: Value 2025-2030
Table 38 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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