Debit cards continued to grow in Greece in 2024, in a context of an improving Greek economy and expanding card payments – which debit cards spearhead. After a long period of multiple global crises, relative stability and mild growth of the Greek economy is providing the context for increased consumer spending. On a negative note, spending is also boosted by inflated prices of basic goods due to high inflation (cost-of-living crisis) which puts intense pressure on Greek households.
Euromonitor International's Debit Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Debit Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Debit Cards in Greece
Euromonitor International
January 2025
List Of Contents And Tables
DEBIT CARDS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Debit cards continue to grow at the expense of cash
In a stable competitive landscape, dynamic growth of digital wallets creates some space for newcomers
Commercial debit cards also benefit from the country’s new stability
PROSPECTS AND OPPORTUNITIES
Further growth for debit cards anticipated
The rising relevance of fintechs
New payment tools in an increasingly complex competitive landscape
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2019-2024
Table 2 Debit Cards Transactions 2019-2024
Table 3 Debit Cards in Circulation: % Growth 2019-2024