Dairy Products and Alternatives in Romania

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	74 Pages	Euromonitor International	September, 2023	EP18215221

Best Price Guarantee
Price	from $2,100
Length	74 Pages
Publisher	Euromonitor International
Published Date	September, 2023
SKU	EP18215221

Dairy Products and Alternatives in Romania

The performance of dairy products and alternatives in 2023 remains under the impact of still-high inflation and the pushed up costs of living which significantly affect a large part of the population in Romania. In fact, 2023 witnesses a continuation of 2022, when the strong increase seen in raw milk prices ended in elevated shelf prices for all dairy products. Consequently, the impact of the high cost of living on the purchasing power of mass Romanian consumers in 2023 is seen in volume decline...

Euromonitor International's Dairy Products and Alternatives in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Dairy Products and Alternatives in Romania
Euromonitor International
September 2023
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN ROMANIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA: Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023; Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023; Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023; Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023; Table 5 Penetration of Private Label by Category: % Value 2018-2023; Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023; Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028; Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
BABY FOOD IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value growth in baby food supported by higher costs, whereas volume remains flat due to competition from breast feeding
Milk formula remains in-demand, albeit challenged by “free milk” programmes
Modern retail remains strong for baby food
PROSPECTS AND OPPORTUNITIES
Ongoing overall demand expected, with indications for a higher populace
Retail trends and medical advice will drive developments
The big global names maintain their leading status quo
CATEGORY DATA: Table 9 Sales of Baby Food by Category: Volume 2018-2023; Table 10 Sales of Baby Food by Category: Value 2018-2023; Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023; Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023; Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023; Table 14 NBO Company Shares of Baby Food: % Value 2019-2023; Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023; Table 16 Distribution of Baby Food by Format: % Value 2018-2023; Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028; Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028; Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028; Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Butter and spreads value growth supported by high unit prices, but price-sensitive consumers buy lower volumes
Suspected unwarranted price hikes in already-expensive butter attract investigation
More affordable spreads fare better than expensive butter, alongside the rise of plant-based options
PROSPECTS AND OPPORTUNITIES
High prices and ongoing challenges faced by the dairy industry will affect performance dynamics
Butter set to remain popular overall, with enhanced shelf space expected
Margarine will see ongoing improvements to create a healthier image
CATEGORY DATA: Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023; Table 22 Sales of Butter and Spreads by Category: Value 2018-2023; Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023; Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023; Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023; Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023; Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023; Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028; Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028; Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028; Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales of cheese slump due to fewer at-home snacking occasions
Artisanal cheese and traditional telemea remain popular
Domestic variants are high in demand in both soft and hard cheese
PROSPECTS AND OPPORTUNITIES
Cheese sales expected to stabilise due to prevailing demand and competition from artisanal variants
International players will continue to benefit from their local manufacturing operations
Modern retail spaces will continue to open specialist areas for artisanal and regional cheese
CATEGORY DATA: Table 32 Sales of Cheese by Category: Volume 2018-2023; Table 33 Sales of Cheese by Category: Value 2018-2023; Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023; Table 35 Sales of Cheese by Category: % Value Growth 2018-2023; Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023; Table 37 Sales of Soft Cheese by Type: % Value 2018-2023; Table 38 Sales of Hard Cheese by Type: % Value 2018-2023; Table 39 NBO Company Shares of Cheese: % Value 2019-2023; Table 40 LBN Brand Shares of Cheese: % Value 2020-2023; Table 41 Distribution of Cheese by Format: % Value 2018-2023; Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028; Table 43 Forecast Sales of Cheese by Category: Value 2023-2028; Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028; Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government intervenes to help keep end unit prices down, to support sales from local farmers
Full fat cows’ milk remains the most popular with Romanian consumers
Goat milk on an upwards trend, although some challenges remain for the subcategory
PROSPECTS AND OPPORTUNITIES
Dynamics in local production will remain key
Vending, direct to the consumer at the farm level, is expected to take off further over the forecast period
International players continue to rely on local brands and domestic production facilities
CATEGORY DATA: Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023; Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023; Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023; Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023; Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023; Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023; Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023; Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028; Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028; Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028; Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low demand in yoghurt and sour milk products, due to high unit prices
Sour milk products face competition from artisanal variants direct from the farm
Yoghurt remains in demand due to its healthy attributes, although some consumers trade down
PROSPECTS AND OPPORTUNITIES
Return to volume growth expected, thanks to traditional and emerging trends
Competition will remain in the hands of international players with domestic operations
Private labels expected to go from strength to strength
CATEGORY DATA: Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023; Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023; Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023; Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023; Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023; Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023; Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028; Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028; Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028; Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Important category of cream faces cross-industry challenges, impacting the overall performance of other dairy
Plain condensed milk and coffee whiteners fare well, thanks to coffee trends
Local Fagaras and international cottage cheese share product variety
PROSPECTS AND OPPORTUNITIES
A return to positive growth expected, with cream remaining a key component
Plain condensed milk sees much scope for ongoing growth
International players with local brands will retain their leading places, as private label continues to rise
CATEGORY DATA: Table 68 Sales of Other Dairy by Category: Volume 2018-2023; Table 69 Sales of Other Dairy by Category: Value 2018-2023; Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023; Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023; Table 72 Sales of Cream by Type: % Value 2018-2023; Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023; Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023; Table 75 Distribution of Other Dairy by Format: % Value 2018-2023; Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028; Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028; Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028; Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plant-based dairy is the big winner, seeing both value and volume growth
Plant-based milk set to remain key to the overall category, supported by leading Danone
Plant-based yoghurt attracts new players, while Alpro maintains its dominance
PROSPECTS AND OPPORTUNITIES
Plant-based dairy set to go from strength to strength, with a widening user base
Plant-based lifestyles set to continue long-term
Retailers set to allocate more shelf space to plant-based dairy, in line with modern retail expansion
CATEGORY DATA: Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023; Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023; Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023; Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023; Table 84 Distribution of Plant-Based Dairy by Format: % Value 2018-2023; Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028; Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028