Dairy Products and Alternatives in Morocco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	69 Pages	Euromonitor International	September, 2023	EP18215261

Best Price Guarantee
Price	from $2,100
Length	69 Pages
Publisher	Euromonitor International
Published Date	September, 2023
SKU	EP18215261

Dairy Products and Alternatives in Morocco

Following a robust economic rebound in 2021, Morocco's economic performance in 2022 took a downturn, registering marginal growth. This decline was largely attributed to unfavourable economic conditions, particularly impacting the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, resulting in escalated food a...

Euromonitor International's Dairy Products and Alternatives in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Dairy Products and Alternatives in Morocco
Euromonitor International
September 2023
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA: Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023; Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023; Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023; Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023; Table 5 Penetration of Private Label by Category: % Value 2018-2023; Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023; Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028; Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
BABY FOOD IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shifting parenthood priorities and demographic impacts
Advertising restrictions and shifting preferences
Evolving preferences within milk formula and economic influences
PROSPECTS AND OPPORTUNITIES
Projected decline in birth rates and impact on baby sales
Marketing strategies amid regulatory landscape
Imported baby food and evolving consumer preferences
CATEGORY DATA: Table 9 Sales of Baby Food by Category: Volume 2018-2023; Table 10 Sales of Baby Food by Category: Value 2018-2023; Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023; Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023; Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023; Table 14 NBO Company Shares of Baby Food: % Value 2019-2023; Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023; Table 16 Distribution of Baby Food by Format: % Value 2018-2023; Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028; Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028; Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028; Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Butter's versatility and steadfast popularity
Health-driven shifts and margarine's niche
Price-responsive innovations in olive oil
PROSPECTS AND OPPORTUNITIES
Flourishing butter consumption in evolving culinary landscape
Margarine's sustained decline and health-conscious choices
Artisanal butter's local dominance and regional influences
CATEGORY DATA: Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023; Table 22 Sales of Butter and Spreads by Category: Value 2018-2023; Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023; Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023; Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023; Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023; Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023; Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028; Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028; Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028; Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving trends in spreadable and soft cheese consumption
Dominance of white cheese, branded innovations, and market leaders
International acquisitions and changes in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Economic constraints impact cheese growth
Promising trajectory of spreadable cheese
Factors shaping the soft cheese landscape
CATEGORY DATA: Table 32 Sales of Cheese by Category: Volume 2018-2023; Table 33 Sales of Cheese by Category: Value 2018-2023; Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023; Table 35 Sales of Cheese by Category: % Value Growth 2018-2023; Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023; Table 37 Sales of Soft Cheese by Type: % Value 2018-2023; Table 38 Sales of Hard Cheese by Type: % Value 2018-2023; Table 39 NBO Company Shares of Cheese: % Value 2019-2023; Table 40 LBN Brand Shares of Cheese: % Value 2020-2023; Table 41 Distribution of Cheese by Format: % Value 2018-2023; Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028; Table 43 Forecast Sales of Cheese by Category: Value 2023-2028; Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028; Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Navigating economic challenges and milk production
State intervention and imported powder milk subsidies
Innovations and pricing strategies in drinking milk products
PROSPECTS AND OPPORTUNITIES
Shifting sales dynamics and consumer trust
Evolving competition and market fragmentation
Subsidies and changes in milk preference
CATEGORY DATA: Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023; Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023; Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023; Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023; Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023; Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023; Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023; Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028; Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028; Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028; Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving yoghurt consumption patterns
Pricing realities and input cost impact
Market competitiveness and innovation leadership
PROSPECTS AND OPPORTUNITIES
Economic conditions impacting yoghurt consumption
Preference for unpackaged artisanal milk to affect sour drink sales
Strategies for sustaining yoghurt sales
CATEGORY DATA: Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023; Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023; Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023; Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023; Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023; Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023; Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028; Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028; Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028; Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shifting demand for indulgence products
Fromage frais and quark driving growth
Challenges for chilled dairy-based desserts and cream's niche position
PROSPECTS AND OPPORTUNITIES
Economic constraints impacting indulgence
Fromage frais leads the pack
Niche position of condensed/evaporated milk
CATEGORY DATA: Table 68 Sales of Other Dairy by Category: Volume 2018-2023; Table 69 Sales of Other Dairy by Category: Value 2018-2023; Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023; Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023; Table 72 Sales of Cream by Type: % Value 2018-2023; Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023; Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023; Table 75 Distribution of Other Dairy by Format: % Value 2018-2023; Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028; Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028; Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028; Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Emerging landscape of plant-based dairy
Entrants and expansion while plant-based yoghurt enters the scene
Product diversity in modern stores
PROSPECTS AND OPPORTUNITIES
Niche growth of plant-based dairy
Health and wellness trend and visibility fuel expansion
Multinational dominance and price impact
CATEGORY DATA: Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023; Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023; Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023; Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023; Table 84 Distribution of Plant-Based Dairy by Format: % Value 2018-2023; Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028; Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028