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Dairy Products and Alternatives in Greece

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 73 Pages Euromonitor International September, 2023 EP18215260
Best Price Guarantee
Price from $2,100
Length 73 Pages
Publisher Euromonitor International
Published Date September, 2023
SKU EP18215260

Dairy Products and Alternatives in Greece


Increasing product costs, rising energy prices, and inflation led to price rises across all dairy products in Greece. This has impacted consumer behaviour, hindered volume demand and limited purchases in line with reduced disposable incomes. There has been an increase in sales made during discount periods, while consumers have also shifted to private label offerings to save costs. Private label momentum was the strongest in yoghurt, where sales have almost reached that of major players like Fage...

Euromonitor International's Dairy Products and Alternatives in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop


Dairy Products and Alternatives in Greece
Euromonitor International
September 2023
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
 Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low birth rates and high price points challenge sales of baby food
Players launch health and wellness products as Nestlé Gerber enters the landscape
Launches in prepared baby food focus on added vitamins, protein and calcium
PROSPECTS AND OPPORTUNITIES
Organic and hypoallergenic options continue to rise over the forecast period 
Goat's milk is set to be an ongoing and rising trend, thanks to multiple health benefits
E-commerce gains ground as consumers appreciate branded options and convenience
CATEGORY DATA
Table 23 Sales of Baby Food by Category: Volume 2018-2023
Table 24 Sales of Baby Food by Category: Value 2018-2023
Table 25 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 26 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 27 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 28 NBO Company Shares of Baby Food: % Value 2019-2023
Table 29 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 30 Distribution of Baby Food by Format: % Value 2018-2023
Table 31 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 32 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 33 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Butter and margarine lose sales as consumers look for healthier alternatives
Functional and fortified trends rise, as players launch products with added vitamins
Ongoing competition from plant-based products, however, price remain a barrier 
PROSPECTS AND OPPORTUNITIES
AGNO is set to enter the butter landscape, available in supermarkets in Northern Greece
Health trends lead to a rise in plant-based and low-fat goods
The goat’s milk trend is also increasingly evident in butter and spreads
CATEGORY DATA
Table 35 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 36 Sales of Butter and Spreads by Category: Value 2018-2023
Table 37 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 38 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 40 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 41 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 42 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 43 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 44 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players focus on cheese novelties to entice consumers and respond to trends
Volume sales of feta decline; however, exports create high profits
Health and wellness trends drive high-protein and fortified cheeses
PROSPECTS AND OPPORTUNITIES
Prices of feta continue to be high, shaping the product landscape
Health and wellness trends will continue to drive innovations over the forecast period
Enhanced-protein products are set to become increasingly popular
CATEGORY DATA
Table 9 Sales of Cheese by Category: Volume 2018-2023
Table 10 Sales of Cheese by Category: Value 2018-2023
Table 11 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 12 Sales of Cheese by Category: % Value Growth 2018-2023
Table 13 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 14 Sales of Soft Cheese by Type: % Value 2018-2023
Table 15 Sales of Hard Cheese by Type: % Value 2018-2023
Table 16 NBO Company Shares of Cheese: % Value 2019-2023
Table 17 LBN Brand Shares of Cheese: % Value 2020-2023
Table 18 Distribution of Cheese by Format: % Value 2018-2023
Table 19 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 20 Forecast Sales of Cheese by Category: Value 2023-2028
Table 21 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current retail volume sales suffer due to higher prices points, as value sales rise
Organic goat’s milk is popular for infants due to its similarities to human breast milk
Innovation in chocolate milk drinks focuses on healthier variants and protein enrichment
PROSPECTS AND OPPORTUNITIES
Goats milk will continue to be popular despite higher price points
AGNO milk hits the shelves, set to perform well on the landscape 
Demand for longer life products and organic, free-from options shapes innovation. 
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Branded players reduce their price points to compete with private label
Functional and free-from yoghurt align with rising health and wellness demands
Sour milk sees positive results as consumers appreciate the health benefits
PROSPECTS AND OPPORTUNITIES
Product innovation focuses on functional yoghurts, aligning with health demands 
Goat’s milk yoghurt will continue to gain popularity over the forecast period 
Basic yoghurt declines while the popularity of Kefir rises 
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cream, condensed and evaporated milk struggle in line with rising health trends
New products in chilled dairy desserts focus on flavour variants and on-the-go consumption
Arla's high-protein and low-fat cottage cheese provides health benefits
PROSPECTS AND OPPORTUNITIES
Chilled dairy desserts focus on health and wellness variations to boost sales 
Cottage cheeses see a boost in appreciation due to their versatility and health benefits
Protein-enriched desserts are set to rise in availability, aligning with health concerns
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2018-2023
Table 70 Sales of Other Dairy by Category: Value 2018-2023
Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 73 Sales of Cream by Type: % Value 2018-2023
Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health, wellness and lactose-free demands boost growth for plant-based milk 
Launches focus on flavour combinations and no-sugar offerings
Vegan cheese is on the rise, being suitable for consumers during Lent
PROSPECTS AND OPPORTUNITIES
Players continue to invest despite inflation, with demand remaining high
Plant-based products with added protein are set to launch
Private label enters the landscape of plant-based dairy over the forecast period
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028

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