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Credit Cards in Italy

Publisher Euromonitor International
Published Feb 06, 2026
Length 28 Pages
SKU # EP20870702

Description

In 2025, commercial credit cards in Italy saw increased circulation, driven by businesses seeking greater control over expenses and cash flow through deferred payments and instalment options. However, the number of personal credit cards declined as consumers favoured more flexible and cost-effective alternatives, such as charge cards. Despite fewer personal cards in use, overall credit card transaction volume and retail value rose, as Italians used credit cards more frequently for everyday purch...

Euromonitor International's Credit Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Credit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Credit Cards in Italy
Euromonitor International
February 2026
List Of Contents And Tables
CREDIT CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance for credit cards in 2025
INDUSTRY PERFORMANCE
Commercial credit cards boost category growth
New business solutions enhance corporate expense management
Innovative payment solutions help boost credit card usage
WHAT’S NEXT?
Number of cards set to decline as Italians rationalise card portfolios
Flexible payment options will reshape Italy’s credit card landscape
AI presence within credit cards will continue apace
COMPETITIVE LANDSCAPE
Findomestic and Agos remain the main players, together with Visa
Deutsche Bank is the leading issuer, with a range of cards on offer
CATEGORY DATA
Table 1 Credit Cards: Number of Cards in Circulation 2020-2025
Table 2 Credit Cards Transactions 2020-2025
Table 3 Credit Cards in Circulation: % Growth 2020-2025
Table 4 Credit Cards Transactions: % Growth 2020-2025
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Credit Cards Transactions 2020-2025
Table 7 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 9 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Credit Cards Transactions 2020-2025
Table 11 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 12 Personal Credit Cards Transactions: % Growth 2020-2025
Table 13 Credit Cards: Number of Cards by Issuer 2020-2024
Table 14 Credit Cards: Number of Cards by Operator 2020-2024
Table 15 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Credit Cards Transactions 2025-2030
Table 27 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Credit Cards Transactions 2025-2030
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Credit Cards Transactions 2025-2030
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth for financial cards as businesses increase adoption
Wallets and wearables are growing trends in Italy
Commercial cards and payments increase in 2025
WHAT’S NEXT?
Positive outlook for financial cards in the years ahead
Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
Intesa Sanpaolo and Unicredi remain the leading players
Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
Table 37 Number of POS Terminals: Units 2020-2025
Table 38 Number of ATMs: Units 2020-2025
Table 39 Value Lost to Fraud 2020-2025
Table 40 Card Expenditure by Location 2025
Table 41 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 42 Domestic versus Foreign Spend 2025
MARKET DATA
Table 43 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 44 Financial Cards by Category: Number of Accounts 2020-2025
Table 45 Financial Cards Transactions by Category: Value 2020-2025
Table 46 Financial Cards by Category: Number of Transactions 2020-2025
Table 47 Consumer Payments by Category: Value 2020-2025
Table 48 Consumer Payments by Category: Number of Transactions 2020-2025
Table 49 M-Commerce by Category: Value 2020-2025
Table 50 M-Commerce by Category: % Value Growth 2020-2025
Table 51 Financial Cards: Number of Cards by Issuer 2020-2024
Table 52 Financial Cards: Number of Cards by Operator 2020-2024
Table 53 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 54 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 55 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 56 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 57 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 58 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 59 Forecast Consumer Payments by Category: Value 2025-2030
Table 60 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 61 Forecast M-Commerce by Category: Value 2025-2030
Table 62 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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