With sweeping reforms pursued by the Milei administration initially pushing the economy further into recession and greatly weakening purchasing power among the population, more cautious attitudes to spending mean credit cards in Argentina has seen growth in volume and current value transactions dip in 2024. However, the slowdown has been mitigated by the fact that the rapidly rising cost of living has made many people more dependent on these products to finance essential needs. Moreover, the cat...
Euromonitor International's Credit Card Transactions in Argentina report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Credit Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Credit Cards in Argentina
Euromonitor International
December 2024
List Of Contents And Tables
CREDIT CARDS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weakened purchasing power makes many consumers more reliant on credit cards
Ualá and Mastercard launch limited-edition Lionel Messi credit card
Visa still the top operator in credit cards as competition intensifies
PROSPECTS AND OPPORTUNITIES
Cards from smaller regional issuers should retain a key role in the category
Promotional offers via digital wallets will continue to incentivise credit card usage
Expected entry of Mercado Pago could shake up the competitive environment
CATEGORY DATA
Table 1 Credit Cards: Number of Cards in Circulation 2019-2024
Table 2 Credit Cards Transactions 2019-2024
Table 3 Credit Cards in Circulation: % Growth 2019-2024