The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high income. More Romanian women than men are likely to use contact lenses (given that two-thirds of contact lenses users are women) since Romanian women do not mind spending extra time and money to maintain a certain aesthetic. This applies to a variety of cat...
Euromonitor International's Contact Lenses and Solutions in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Contact Lenses and Solutions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Contact Lenses and Solutions in Romania
Euromonitor International
June 2023
List Of Contents And Tables
CONTACT LENSES AND SOLUTIONS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The younger generations and female consumers drive growth for contact lenses
Doctor’s recommendations shape the brand landscape for contact lenses
E-commerce continues to rise as consumers appreciate convenience
PROSPECTS AND OPPORTUNITIES
Technological advancements and a preference for convenience drives sales
Daily disposable lenses post solid growth, while conventional lenses decline
E-commerce posts solid growth as players increase their online presence
CATEGORY DATA
Table 1 Sales of Contact Lenses by Category: Volume 2018-2023
Table 2 Sales of Contact Lenses by Category: Value 2018-2023
Table 3 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 4 Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 5 Sales of Contact Lens Solutions: Value 2018-2023
Table 6 Sales of Contact Lens Solutions: % Value Growth 2018-2023
Table 7 Sales of Contact Lenses by Type: % Value 2018-2023
Table 8 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
Table 9 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
Table 10 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
Table 11 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
Table 12 NBO Company Shares of Contact Lenses: % Value 2018-2022
Table 13 LBN Brand Shares of Contact Lenses: % Value 2019-2022
Table 14 Distribution of Contact Lenses by Format: % Value 2018-2023
Table 15 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
Table 16 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
Table 17 Forecast Sales of Contact Lenses by Category: Value 2023-2028
Table 18 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
Table 20 Forecast Sales of Contact Lens Solutions: Value 2023-2028
Table 21 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028
EYEWEAR IN ROMANIA
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 22 Sales of Eyewear by Category: Volume 2018-2023
Table 23 Sales of Eyewear by Category: Value 2018-2023
Table 24 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 25 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Eyewear: % Value 2018-2022
Table 27 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 28 Distribution of Eyewear by Format: % Value 2018-2023
Table 29 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 30 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 31 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028