Consumer values and behaviour in the United Kingdom
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the United Kingdom.
Euromonitor's Consumer values and behaviour in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
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- Scope
- Consumer values and behaviour in the United Kingdom
- Consumers have lower preference than global counterparts for branded goods
- Millennials more interested in product engagement, personalisation and experiences
- Millennials are more willing to spend money to save time
- UK consumers have a less positive outlook than their global counterparts
- Shift to more activities in-person not as anticipated as global average
- Younger generations more optimistic about their future but expect to work more
- Levels of community engagement not as high as global average
- Half of UK respondents feel that climate change will have more impact in future
- All cohorts feel strongly that climate change will impact their lives more
- High frequency of exercising at home across all generations
- UK households mostly concerned about energy efficiency
- Outside space considered crucial when considering home purchase
- Eating home-cooked food more popular than other options
- Low levels of barriers to cooking at home in the UK
- Lack of time across younger generations biggest barrier to cooking at home
- Consumers focus on the health benefits of the foods they eat
- Work-life balance more sought-after than being able to work from home
- Job security the biggest priority during uncertain economic times
- Nearly half of consumers looking for ways to simplify their lives
- 70% of Generation Z regularly socialise online with their friends
- Shopping as a leisure activity remains popular
- Generation Z most active leisure shoppers
- Going out for a walk or a hike by far the most popular exercise
- 35% of millennials cycle for exercise weekly
- Meditation is high up on the list of stress reduction activities
- Consumers have higher trust in recycling labels than other claims
- Baby boomers more actively engaged with activities to have a positive impact on the planet
- Over half of respondents would rather repair than replace items
- 30% of consumers will boycott brands that do not share their social or political beliefs
- Much higher percentage of UK consumers are focused on finding bargains
- Older generations more likely to look for bargains
- Circular economy gaining ground as consumers choose to buy used items
- Generation X more willing to buy second-hand or previously-owned items
- Consumers purchase products on their laptop rather than smartphone
- Younger generations more confident to purchase BPC items on their smartphone
- Very few consumers intend to decrease spending on health and wellness
- Generation Z focus increased spending on health and wellness
- Low expectations to increase overall spending over the next 12 months
- UK consumers not as interested in cultivating their personal brand online
- Millennials more likely to share their data to receive personalised offers
- Online interactions with companies or brands lower than global average
- Younger generations more willing to “follow” or “like” a company’s media post
- Banking services/health and fitness apps most frequent mobile activities
- Millennials use their mobile device more often to make an in-store payment
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