Category: Consumer Loyalty
Consumer Loyalty market research reports by Euromonitor International
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Top Five Trends in Loyalty
Top Five Trends in Loyalty This report outlines the top five loyalty trends expected to have a significant impact on businesses and consumers in 2025. It highlights the tactics that should be embraced to improve business margins, enhance customer engagement and foster brand advocacy. Euromonitor Int ... Read More
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Consumer Loyalty in Sports
Consumer Loyalty in Sports With the sports industry in continuous evolution, it is becoming paramount for stakeholders to understand fan behaviour and to stay ahead of the latest loyalty practices, as well as the newest technologies that can disrupt them. While emotional connection remains at the he ... Read More
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The New Loyalty Playbook: Strategies From Leading Brands
The New Loyalty Playbook: Strategies From Leading Brands This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiative ... Read More
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The Transformation of Customer Loyalty: A Pan-Industry View
The Transformation of Customer Loyalty: A Pan-Industry View In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and chang ... Read More
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Customer Loyalty Ecosystems
Customer Loyalty Ecosystems Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple benefits, including increased ... Read More
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Next-Generation Customer Loyalty
Next-Generation Customer Loyalty Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right strategies and tools ... Read More
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State of Play of Customer Loyalty
State of Play of Customer Loyalty Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a purpose-driven p ... Read More
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The Changing Face of Customer Loyalty
The Changing Face of Customer Loyalty The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all is no longer ... Read More
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