Category: Consumer Loyalty
Consumer Loyalty market research reports by Euromonitor International
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Consumer Loyalty in Sports
Consumer Loyalty in Sports With the sports industry in continuous evolution, it is becoming paramount for stakeholders to understand fan behaviour and to stay ahead of the latest loyalty practices, as well as the newest technologies that can disrupt them. While emotional connection remains at the he ... Read More
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The New Loyalty Playbook: Strategies From Leading Brands
The New Loyalty Playbook: Strategies From Leading Brands This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiative ... Read More
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Elevating Engagement: The Loyalty Landscape in Asia Pacific
Elevating Engagement: The Loyalty Landscape in Asia Pacific Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can ... Read More
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Coffee and Connectivity: Unlocking Digital Trends for Loyalty and Personalisation
Coffee and Connectivity: Unlocking Digital Trends for Loyalty and Personalisation The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with th ... Read More
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Building Brand Loyalty in Latin America
Building Brand Loyalty in Latin America Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological innovation an ... Read More
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The Growth of Subscription Loyalty Programmes in the Americas
The Growth of Subscription Loyalty Programmes in the Americas Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loya ... Read More
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The Changing Face of Customer Loyalty
The Changing Face of Customer Loyalty The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all is no longer ... Read More
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