Consumer Lifestyles in the United Kingdom
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits, quantifying behaviours, preferences and motivations and aligning them with broader trends in the United Kingdom.
Euromonitor's Consumer Lifestyles in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in the United Kingdom 2022
- Life priorities
- Focus on “me-time” higher priority than spending time with others
- Prioritising time for work lower than the global average
- Consumers like to stand out from the crowd
- Generation Z feel under more pressure to be seen to be doing well
- New products and services appeal, but consumers will fully research them first
- Millennials more focused on trying new products and services
- Home life
- UK households spend more time on their hobbies than their global counterparts do
- Generation Z more frequent video gamers and hobbyi sts than other generations
- Baby boomers have strong desire for homes with outside space that are energy efficient
- Eating habits
- Home cooked food is by far the most popular meal choice among all generations
- Consumers more influenced by low priced food than global average
- Generation X more likely to follow a vegetarian diet than other generations
- Morning snacks are more popular on weekdays
- Generation Z least likely to eat their meals at the same time each day
- Working life
- Job security top priority ahead of work-life balance
- Generation X have greater appreciation of work-life balance than other generations
- Earning a high salary is at the forefront of Generation Z’s job expectations
- Desire to work part-time greater than global average
- Millennials more interested in working from home and adopting flexible working hours
- Leisure habits
- High percentage of Generation Z enjoy regular socialising with friends in person
- Shopping is still a top regular leisure pursuit
- Younger generations more actively engaged than other cohorts in most leisure activities
- Nearly three quarters of consumers did not go on an international trip in previous 12 months
- City breaks more attractive to UK consumers than to their global counterparts
- Quality holiday dining opportunities appeal more to baby boomers than to other generations
- Health and Wellness
- Female consumers more likely to take vitamins/supplements every day
- Walking and hiking by far the most frequent exercise routine
- Cycling for exercise preferred over team sports and fitness classes
- Meditation for reducing stress exceeds global average
- Millennials ahead of other generations in a bid to reduce their stress levels
- Sustainable living
- Consumers have higher trust in recycling labels than other claims
- Older generations more actively trying to have a positive impact on the environment
- Baby boomers more actively engaged in green behaviours
- Over half of respondents would rather repair than replace items
- Consumers more likely to boycott brands that do not share their beliefs
- Baby boomers more inclined to donate to causes that support their values
- Shopping habits
- Consumers focusing on quality products and buying less
- Baby boomers like to purchase locally-sourced products and services
- Consumers less reliant on social media influences than their global counterparts
- Generation Z rely on recommendations from their friends and family above other influences
- Subscription services provide the convenience that consumers look for
- Baby boomers are highly motivated by the convenience of subscription services
- Consumers feel more strongly about seeing and trying items before purchasing
- Baby boomers more attracted to seeing and trying than other cohorts are
- Consumers motivated to shop online to find best prices
- Free shipping important consideration for older consumers when shopping online
- Spending habits
- Intentions to spend more on travel/holidays as consumers seek a getaway
- Nearly 40% focused on increasing their savings over the next 12 months
- Technology
- Consumers less likely than their global counterparts to share their data to receive offers
- Millennials most active when managing data and privacy settings
- UK consumers have higher ownership rates of most non-wearable devices
- Lower ownership of smartwatches compared to the global average
- UK consumers less likely to regularly visit health-related or medical sites
- Over half of Generation Z are online video gaming every week
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