Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in South Korea 2025
- Personal traits and values
- Respondents take health and safety precautions when they leave home
- Older generations give back to those in need
- Consumers in South Korea carry out in-depth studies on products and services they consume
- Older generations anticipate less work than their present workload
- Personal traits and values survey highlights
- Home life and leisure time
- Older generations prioritise cleaning and domestic chores as household activity
- Consumers in South Korea pursue shopping as a pleasurable pastime
- South Koreans seek high standard of cuisine or the dining experience when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations keeping track of the amount of calories they consume
- Younger generations prefer ordering for delivery based on convenience
- Gen Z look for snacks that are convenient to eat outside home
- Baby Boomers more likely to be diabetic
- Consumers are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- All generations desire to work with people who share their values
- South Koreans seek to have a job that allows for work-life balance
- Older generations prioritise job security
- South Koreans would like to have flexible start and finish times
- Working life survey highlights
- Health and wellness
- Respondents participate in walking or hiking
- Sleep aids remains popular stress-reduction activity among younger generations
- Respondents think health and nutritional properties is the most influential product feature
- Gen Z frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers love searching for discounts
- Baby Boomers look for reputable or popular labels
- Gen Z look for personalised shopping experiences
- Older generations enjoy shopping at stores that are locally-owned
- Consumers often share/swap items or services
- Gen Z actively engage with a company’s social media feed or post
- Consumers primarily trust friends and family recommendations
- South Koreans set to increase spending on health and wellness the most
- Older generations are secure in saving a portion of their incomes
- Shopping and spending survey highlights
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