Consumer Lifestyles in Saudi Arabia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Euromonitor's Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer landscape in Saudi Arabia 202 3
- Personal traits and values
- Time for myself remains a high priority
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Consumers want smart homes that are energy efficient and multifunctional
- Access to green spaces is valued more by Gen X and Millennials
- High rates of domestic and international leisure trips as travel rebounds
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay attention to the calories they are consuming
- Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
- Home cooking most regular choice but demand for snacks and restaurant food booming
- Healthy ingredients and clearly labelled foods and drinks priority for Saudi consumers
- Younger consumers are willing to pay more for foods that have superior taste
- Eating and dietary habits survey highlights
- Working l ife
- Expectations of high levels of employee health and safety apparent across generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations for younger cohorts
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- A high percentage of consumers use exercise to maintain their health and wellness
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Despite pressure on household budgets consumers want good quality products
- Consumers seek out personalised and tailored shopping experiences
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Consumers engaging more with companies and brands through social media channels
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- Most generations have concerns around their current financial situation
- Shopping and spending survey highlights
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