Consumer Lifestyles in Poland
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Poland.
Euromonitor's Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Consumer landscape 2021
- Life priorities
- Polish respondents prioritise spending most time with their partners
- Prioritising time for favourite activities higher than global average
- Gen Z far more focused on spending time with friends than other cohorts
- Consumers value curated experiences that are tailored to their tastes
- Younger generations like to be distinct from others
- Brand engagement is low, but consumers like new products/services
- Millennials/Gen X put greater emphasis on buying from trusted brands
- Home life
- Lower levels of entertaining at home as households connect virtually
- Video gaming among top home-based activities for younger cohorts
- Safe area is a top feature; energy efficiency is also highly desirable
- Gen Z want homes in close proximity to public transport
- Eating habits
- Preference for home cooking dampens demand for takeaway food
- All generations much prefer home-cooked food but ready meals popular
- Polish consumers enjoy superior tasting foods with health benefits
- Younger generations leading the way to a more flexitarian diet
- Consumers enjoy snacking during the day and while watching TV
- Gen Z have most varied mealtimes and snack most during the day
- Working life
- High salaries and job security are key work-related factors
- All generations want a job that offers a strong work-life balance
- Gen Z more focused on high earnings than other generations
- Over a third of Poles expect to work from home and have flexible hours
- Nearly 50% of Gen Z expect to start their own company in future
- Sustainable living
- Consumers have most trust in recyclable labels
- Baby Boomers are most concerned about climate change
- Consumers have above global average level of green behaviour
- Baby Boomers most actively working towards greener practices
- Consumers more actively using energy-efficient products/repairing items
- Gen Z are embracing the circular economy
- Consumers are community-minded and share opinions on social media
- Gen Z are more actively sharing their opinions on social media
- Leisure habits
- Socialising online has surged during the pandemic
- Gen Z shift online for socialising and learning
- Poles like to engage with their friends in-person as much as possible
- Millennials enjoy cinema visits more than other generations
- Nearly 60% went on domestic trips in the previous 12 months
- Travellers look for a relaxing time with nature and outdoor activities
- Older generations put greater value on outdoors and nature activities
- Health and wellness
- Nearly 70% of consumers regularly take vitamins or supplements
- Poles regularly participate in cycling and intensive physical activities
- Riding a bicycle more popular than hiking or walking for many
- Herbal remedies used far more for stress-reduction than global average
- Younger generations more likely to adopt sleep aids for reducing stress
- Shopping habits
- Consumers are buying fewer items to afford higher quality things
- Gen Z have a penchant for visiting shopping malls
- Friends and family shopping recommendations are the most influential
- Product label information more important to Gen Z
- Convenience is by far the biggest motivator to use a subscription service
- Consumers are motivated to shop in-store for immediate purchases
- Gen Z more motivated to shop in-store by seeing/trying before buying
- Consumers shop online for best prices and free delivery
- Free delivery and ordering at anytime appeals most to Gen Z
- Technology
- Cultivating a personal brand online is important to Polish consumers
- Gen Z more focused on managing their data sharing and privacy settings
- Polish households have much lower ownership of virtual assistants
- Ownership of wearable devices above global average
- Visits to health-related/medical sites much higher than global average
- Over 50% of Gen Z/Millennials take part in online video-gaming weekly
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