Consumer Lifestyles in Nigeria
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Nigeria 202 3
- Personal traits and values
- Time for myself remains a high priority
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Consumers spend a good part of their leisure time engaging with friends online and offline
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay more attention to the health benefits of the foods they eat
- Consumers make their food choices based on perceived health benefits
- Consumers are willing to pay more for foods that provide health and nutritional benefits
- Eating and dietary habits survey highlights
- Working l ife
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Despite pressure on household budgets consumers want good quality products
- Consumers want products with easy-to-understand labels
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers engaging more with companies and brands through social media channels
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- Most generations have concerns around their current financial situation
- Shopping and spending survey highlights
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