Consumer Lifestyles in Japan
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Japan 202 3
- Personal traits and values
- Consumers under pressure and reviewing their priorities
- Time for myself remains a high priority
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Japanese consumers value minimalistic home design for simple, uncluttered lifestyles
- Access to public transport important for Baby Boomers
- Demand for domestic leisure trips remain strong as consumers stay closer to home
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations more actively monitoring what they eat to control their weight
- Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
- Home cooking most regular choice but demand for ready meals/restaurant food booming
- Consumers make their food choices based on perceived health benefits
- Consumers are willing to pay more for foods that taste good
- Eating and dietary habits survey highlights
- Working l ife
- Expectations of high levels of employee health and safety apparent across generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- A high percentage of consumers use exercise to maintain their health and wellness
- Japan
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Baby Boomers more highly focused on buying less to afford higher quality things
- Consumers seek out personalised and tailored shopping experiences
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Older consumers in Japan have low rates of engagement on social networks
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- All generations have concerns about their current financial situation
- Shopping and spending survey highlights
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