Consumer Lifestyles in Hong Kong, China
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Euromonitor's Consumer Lifestyles in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Hong Kong, China 202 3
- Personal traits and values "
- "Time for myself remains a high priority
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a positive outlook on their future but will have less free time
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Multifunctional space more desirable for Millennials
- Easy access to transport links important to all generations
- Domestic and international leisure trips low because of pandemic restrictions
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay more attention to the health benefits of the foods they eat
- Convenience and quality of restaurant food biggest barrier to cooking at home
- Home cooking most regular choice but demand for snacks and restaurant food booming
- Consumers make their food choices based on perceived health benefits
- Consumers will pay more for foods that provide health and nutritional benefits
- Eating and dietary habits survey highlights
- Working life
- Expectations of high levels of employee health and safety apparent across generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- A high percentage of consumers regular take vitamins/health supplements to boost health
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Despite pressure on household budgets consumers want good quality products
- Gen Z seek out personalised and tailored shopping experiences
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Younger cohorts engage more with companies and brands through social media channels
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- Baby Boomers feel most comfortable about their current financial situation
- Shopping and spending survey highlights
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook