Consumer Lifestyles in Germany
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer landscape in Germany 202 3
- Personal traits and values
- Voice of the consumer
- Finding time to enjoy favourite activities remains a high priority
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Voice of the consumer (2)
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Energy-efficient homes are high up on the list of desirable features
- Access to green spaces is valued by older generations
- Demand for domestic leisure trips remain strong as consumers stay closer to home
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay more attention to the health benefits of the foods they eat
- Lack of time to prepare home-cooked meals impacts eating habits
- Voice of the consumer (3)
- Home cooking most regular choice but demand for snacks and restaurant food booming
- Consumers make their food choices based on perceived health benefits
- Younger consumers will pay more for foods that have health and nutritional benefits
- Eating and dietary habits survey highlights
- Working l ife
- Expectations of high levels of employee health and safety apparent across generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- Voice of the consumer (4)
- A high percentage of consumers use exercise to maintain their health and wellness
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Younger consumers adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Voice of the consumer (5)
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Voice of the consumer (6)
- Despite pressure on household budgets consumers want good quality products
- Consumers want products with labels that are easy to understand
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Gen Z more engaged with brands/companies online than other generations
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- All generations have concerns about their current financial situation
- Shopping and spending survey highlights
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