Consumer Lifestyles in China
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.
Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in China 202 3
- Personal traits and values
- Voice of the consumer (1) "
- "Time for myself remains a high priority, especially among Gen Z
- Identity, status and values reflected in consumer attitudes and behaviour
- Consumers appreciate innovation and look for new experiences
- Younger consumers have a more positive outlook on their future
- Personal traits and values survey highlights
- Home life and leisure time
- Active households are driving consumers to invest more in their home spaces
- Smart homes appeal to all generations
- Voice of the consumer (2)
- Air quality is an important consideration for Chinese households
- Demand for domestic leisure trips remain strong as consumers stay closer to home
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers pay more attention to the health benefits of the foods they eat
- Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
- Low levels of home cooking drives high demand for ready meals, snacks and restaurant food
- Consumers make their food choices based on perceived health benefits
- Consumers are more likely to pay more for foods that provide health and nutritional benefits
- Eating and dietary habits survey highlights
- Working l ife
- Workplace benefits prized by all generations
- Conditions that allow for a strong work-life balance are important for many
- Salaries and job security remain important job considerations
- Many see their future working lives fitting more easily around their lifestyles
- Working life survey highlights
- Health and wellness
- A high percentage of consumers use exercise to maintain their health and wellness
- A growing number of consumers focusing on improving their mental wellbeing?
- Consumers look for food attributes that they feel will benefit their health
- Consumers continue to adopt technology solutions to manage their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Cost-of-living crisis motivating consumers to find ways to manage their budgets
- Voice of the consumer (3)
- Despite pressure on household budgets consumers want good quality products
- Consumers seek out personalised and tailored shopping experiences
- Consumers are becoming more mindful of the impact of their purchasing habits
- Consumers embrace the circular economy and support brands that share their values
- Consumers engaging more with companies and brands through social media channels
- Data privacy is a concern, but technology is key to enhancing the shopper journey
- Consumers are focusing their attention on spending on essentials and trying to save more
- Voice of the consumer (4)
- Consumers are cautious and focus on saving enough to cover unexpected emergencies
- Shopping and spending survey highlights
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