Consumer Lifestyles in the US
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the US.
Euromonitor's Consumer Lifestyles in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in the US 2022
- Life priorities
- “Time for myself” rated above spending time with family members
- Millennials less focused than other generations on time for their favourite activities
- Uniquely tailored products and services appeal to US consumers
- Millennials more likely to seek out curated experiences that are tailored to their tastes
- US consumers like to try new products/services but will research them first
- Millennials most enthusiastic about trying new products and services
- Home life
- Connecting with friends and family online not as popular as global average
- Millennials are the most active generation in participating in regular exercise
- Baby boomers most likely to look for energy-efficient homes
- Eating habits
- Reheating/preparing a ready meal sees higher rates than the global average
- Cost-conscious consumers look for low prices when selecting foods
- Generation Z eating less meat and fish than other generations
- American consumers enjoy evening snacks more at the weekend
- 45% of baby boomers tend to eat their meals at the same time each day
- Working life
- Job security is the most important work-related factor
- Millennials more focused on achieving a good work-life balance
- High salaries considered more important than other job features for younger generations
- US respondents do not have as strong expectations of changes to their future working lives
- Millennials driving the trend towards more flexibility and home-based working
- Leisure habits
- Regular socialising with friends online remains popular
- American consumers continue to enjoy shopping as a leisure activity
- Millennials are the most active leisure shoppers
- Baby boomers taking fewer domestic and international trips than other generations
- Americans are more interested in quality dining and shopping than the global average
- Baby boomers are more interested in relaxation while on holiday than other generations
- Health and Wellness
- Men and women have high levels of participation in physical exercise
- Over 20% walk or hike for exercise almost every day
- Millennials cycle more regularly than other generations
- Using meditation and sleep aids for stress reduction is higher than the global average
- Millennials use most stress reduction tactics more than other generations
- Sustainable living
- Consumers have more faith in recyclable labels than sustainably produced
- Millennials feel strongly about having a positive impact on the planet
- Baby boomers out in front of other generations for their green behaviour
- Baby boomers focus on repairing items instead of replacing them
- Over a third of consumers will boycott brands that do not share their beliefs
- Baby boomers are more likely to buy from brands that support their values
- Shopping habits
- Shopping malls losing ground as consumers focus on buying less, but higher quality
- Buying fewer, but higher-quality products appeals most to baby boomers
- Consumers are mostly influenced in their buying choices by friends and family
- Generation Z rely more on independent consumer reviews to influence their buying choices
- Consumers are motivated by the convenience of subscription services
- Baby boomers captivated by the convenience of subscription services
- Consumers are motivated to shop in-store for immediate purchase
- Baby boomers more positive about the in-store shopping experience than other generations
- Free shipping is the biggest motivation to shop online, next to best price
- Baby boomers are highly influenced to buy online if shipping is free
- Spending habits
- Generation Z ahead on expectations to increase spending on health and wellness
- Over a quarter of American consumers expect to cut back on overall spending
- Technology
- Over half of American consumers actively manage data sharing and privacy settings
- Generation X feel more strongly that targeted ads invade their privacy
- Ownership of in-home virtual assistants higher than the global average
- Ownership of fitness wearables/health trackers on par with global counterparts
- US consumers less active online than the global average
- Nearly 50% of Generation Z take part in online video gaming at least weekly
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