Consumer lending in Canada continued to grow in 2024 despite the challenge environment. Thanks to high inflation, interest rates were high level throughout the year, with the hope for rate cuts unrealistic until the later months of 2024 and into 2025. The country is suffering a severe housing shortage, and as such many Canadians have also been faced with challenges associated with finding housing while having to manage the increased interest rates relative to prior years.
Euromonitor International's Consumer Lending in Canada report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Consumer Lending market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Lending in Canada
Euromonitor International
January 2025
List Of Contents And Tables
CONSUMER LENDING IN CANADA
EXECUTIVE SUMMARY
Consumer lending in 2024: The big picture
2024 key trends
Continued high living costs and interest rate pressures take their toll
Restrained risk appetite on the part of lenders despite increasing credit demand
Flexible home equity lending product leads volume transactions for new credit issued
What next for consumer lending?
MARKET DATA
Table 1 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 3 Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
Table 5 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 6 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 7 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 8 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONSUMER CREDIT IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Canadian credit market peaks in terms of participation
Outstanding balance reaches new high
Rising digital fraud leads to tighter approval criteria
PROSPECTS AND OPPORTUNITIES
Newcomers to Canada will continue to drive credit demand
Lower interest rates to release pressures on consumers
BNPL gaining greater ground among younger consumers
CATEGORY DATA
Table 13 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 15 Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029