Consumer Health in New Zealand
Retail current value growth within consumer health in New Zealand in 2024 has been strongly influenced by unit price growth, which is attributable to the broader inflationary pressures affecting New Zealand in the years since COVID-19 first hit the country’s shores. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of movement and travel restrictions, a consequence of this has been higher costs for both manufacturers and retailers a...
Euromonitor International's Consumer Health in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in New Zealand
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cold and flu incidence rates up on 2023, driving growth in demand for analgesics
- Supermarkets and pharmacies remain the dominant distribution channels
- Inflationary pressures drive unit price growth, cost of living pressures drive growth for private label
- PROSPECTS AND OPPORTUNITIES
- Inflationary pressures expected to ease, unit price growth expected to slow
- Impact on analgesics of pseudoephedrine regulatory changes remains uncertain
- Strong brand awareness to drive continued dominance for the incumbent leaders, but the competition is increasing
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cold and flu incidence rates are up, driving growth in demand
- Pseudoephedrine back on shelves in New Zealand
- Multinational players continue to dominate cough, cold and allergy remedies
- PROSPECTS AND OPPORTUNITIES
- Increased focus on preventative health should benefit sales
- Uncertainty around impact of pseudoephedrine regulatory changes
- Sticky consumer preferences provide challenge for retail e-commerce growth
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Poor dietary choices drive demand for digestive remedies
- Inflationary pressures drive unit price growth
- Reckitt Benckiser maintains its lead in digestive remedies
- PROSPECTS AND OPPORTUNITIES
- Healthy eating trend likely to place pressure on sales of digestive remedies
- Many New Zealanders are still expected to resort to digestive remedies
- Brand loyalty will remain a barrier to growth for smaller players
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hair loss treatments performs well, due to population ageing and prevention
- Multinational players continue to lead dermatologicals
- New Zealand mother develops world-first glow in the dark lice powder
- PROSPECTS AND OPPORTUNITIES
- Prospects for dermatologicals will be shaped by demographic trends
- Beauty products likely to provide tough competition for dermatologicals
- Social stigma of certain products likely to benefit online sales
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- While volume sales fall, inflationary pressures drive up unit prices
- NRT gum and NRT patches remain the most popular offerings
- Dominance of Johnson & Johnson and Dr Reddy’s continues
- PROSPECTS AND OPPORTUNITIES
- Sluggish performance expected, due to falling target market and lack of innovation
- E-vapour products provide challenges and opportunities
- Snuff and chewing tobacco could be legalised to help smokers quit
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High levels of stress and anxiety lead to disrupted sleep patterns
- Sleep Drops continues to dominate sleep aids
- High local prices and regulation of melatonin see consumers purchase sleep aids directly from overseas
- PROSPECTS AND OPPORTUNITIES
- Further growth expected for sleep aids, due to stress, anxiety, ageing, and gaming
- Competitive landscape expected to remain stable
- Increased competition from prescription medicines likely
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Deteriorating eye health drives growth for standard eye care
- Increase in outdoor activities increases demand for allergy eye care
- Clear Eyes retains its leading position in eye care
- PROSPECTS AND OPPORTUNITIES
- Bright future predicted for eye care
- Castor oil may have potential as a natural treatment for dry eyes
- Effects of climate change to continue to influence eye care
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increasing participation in sports, and the ageing population drive growth
- Wound care remains a highly mature category
- Pharmacies remains the dominant distribution channel
- PROSPECTS AND OPPORTUNITIES
- Growth of wound care set to stabilise, although demographic trends could have a positive impact
- Competitive landscape to remain stable
- Growth prospects tied to environmental sustainability
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price rises drive value growth, while volume growth is weak amidst ongoing cost-of-living crisis
- Multivitamins shifts from a generalised to a personalised approach, concentrating on specific health concerns
- Vitamins embrace an enjoyable consumption experience
- PROSPECTS AND OPPORTUNITIES
- Anticipated recovery in demand as the cost-of-living crisis abates
- Opportunity for hyperpersonalised solutions in vitamins
- Vitamins is poised to encounter growing competition from functional wellness products
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements demonstrates resilience
- New formats have emerged, with gummies continuing to align with evolving consumer preferences
- Growing demand for beauty and brain health supplements
- PROSPECTS AND OPPORTUNITIES
- Women’s health set to become a central focus within dietary supplements
- Vegan supplements poised for growth
- Increasing prioritisation of environmental responsibility
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Supplement nutrition drinks leads the way in terms of growth in weight management and wellbeing
- Competition from outside the category places downward pressure on growth
- Declining volume trend for meal replacement and weight loss supplements
- PROSPECTS AND OPPORTUNITIES
- High obesity rate set to drive consumer demand
- Increased competition from adjacent categories expected
- Ageing population presents opportunities for supplement nutrition drinks
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports protein powder remains the largest category within sports nutrition
- Local dairy industry means low barriers to entry, with heavy segmentation
- Sports non-protein products is the strongest performer
- PROSPECTS AND OPPORTUNITIES
- Inflationary pressures expected to ease, unit price growth expected to slow
- Sustainability considerations will give rise to growth in plant-based protein products
- Protein/energy bars expected to see the strongest performance
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Further growth for herbal/traditional products
- Local players leverage the growing consumer preference for sustainable products
- Sleep aids remains the strongest performer within herbal/traditional products
- PROSPECTS AND OPPORTUNITIES
- Further gains over the forecast period, in line with growing consumer awareness and acceptance of natural remedies
- Increased competition expected as consumers gravitate towards herbal/traditional alternatives
- Herbal/traditional sleep aids expected to continue to see the strongest growth over the forecast period
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures hamper volume sales, but drive unit price growth
- Vitamins and dietary supplements continues to dominate
- Competitive landscape remains stable
- PROSPECTS AND OPPORTUNITIES
- Paediatric vitamins and dietary supplements set to drive sales and growth
- Format innovation to make paediatric products more palatable
- Demand for herbal/traditional and natural products set to grow
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook