Consumer Health in Vietnam
In 2024, overall consumer health in Vietnam is set to see solid retail current value growth, with positive performances expected in both retail volume and current value terms across most categories, in line with the gradual recovery of the economy in Vietnam. Moreover, the rising trend towards prevention, together with higher consumer awareness of health and wellness, is helping to drive demand for certain consumer health products, including vitamins, dietary supplements, and sports nutrition. I...
Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Vietnam
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN VIETNAM
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Analgesics continues to show stable value growth
- Paediatric analgesics attracts more attention
- The presence of retail e-commerce remains negligible
- PROSPECTS AND OPPORTUNITIES
- Analgesics projected to see healthy growth
- Chained pharmacies likely to boost sales of analgesics through their apps and websites
- The competitive landscape is expected to become more intense
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- A slowdown in value growth, but combination products remain popular
- Pharyngeal preparations posts the most robust growth in 2024
- Spray format attracts attention and gains popularity
- PROSPECTS AND OPPORTUNITIES
- Heathy growth will be supported by climate change, seasonal flu, and pollution
- Cough, cold, and allergy (hay fever) remedies will maintain a fragmented competitive landscape
- Positive outlook for retail e-commerce
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Digestive remedies records slower growth, yet still a strong performance in 2024
- Increasingly stressful modern lifestyles contribute to the strong performance of antacids
- The hotter weather and ageing lead to increasing cases of digestive problems
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for digestive remedies due to poor dietary habits
- Increasing trend towards prevention might hamper growth of digestive remedies
- Local players likely to focus on herbal/traditional products to differentiate from international competitors
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dermatologicals continues to record a positive performance
- Sales of hair loss treatments remain negligible
- International players retain stronger competitive positions than local players
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for dermatologicals as consumer look for effective products
- Haemorrhoid treatments set to see the best performance in dermatologicals
- Stronger competition from beauty and personal care products
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN VIETNAM
- 2024 DEVELOPMENTS
- NRT smoking cessation aids remain an unregulated niche
- PROSPECTS AND OPPORTUNITIES
- Little prospect for significant sales
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sleep aids continues to record strong growth in 2024
- Alternative solutions challenge sleep aids
- High fragmentation in sleep aids
- PROSPECTS AND OPPORTUNITIES
- Positive outlook in line with greater awareness of the need for sufficient good quality sleep
- Herbal/traditional products expected to continue to gain popularity
- Healthier lifestyles might restrain the development of sleep aids
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Environmental factors and greater time spent on digital devices support growth
- Climate change boosts sales of allergy eye care products
- International players dominate eye care
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for eye care
- Eye care expected to face stronger competition from vitamins and dietary supplements
- Product innovation will boost consumer demand
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care sees rising demand due to more activities outside the home
- Chained pharmacies increase the distribution of wound care products
- International brands dominate wound care
- PROSPECTS AND OPPORTUNITIES
- Healthy performance expected for wound care
- Increasing demand for more sophisticated products
- Players likely to focus on the older population
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- The rising health and wellness trend supports the growth of vitamins
- Multivitamins are most popular amongst Vietnamese consumers
- Vitamin E continues to see the strongest growth in 2024
- PROSPECTS AND OPPORTUNITIES
- Healthy performance thanks to the increasing preventive health trend
- Older and younger consumers likely to be groups with potential
- Vitamins will face stronger competition from functional health and wellness products
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Stronger demand despite economic constraints
- Direct sellers expected to recover in 2024
- Combination dietary supplements remains the biggest category
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for dietary supplements
- Growth potential amongst specific consumer groups
- Retail e-commerce expected to expand further
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy performance for weight management and wellbeing
- The rising obesity rate in Vietnam creates a good opportunity for development
- Slimming teas records dynamic growth, but supplement nutrition drinks dominates
- PROSPECTS AND OPPORTUNITIES
- Healthy performance expected in the forecast period
- Weight loss supplements expected to record the fastest growth
- Retail e-commerce set to gain popularity
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy performance supported by demand for healthy lifestyles
- Non-store channels dominate the distribution of sports nutrition
- Low presence of local players in sports nutrition
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for sports nutrition
- Variety of sports nutrition set to expand, with increasingly sophisticated products
- Sports nutrition will face stronger competition from alternatives
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy performance supported by familiarity and few side-effects
- Herbal/traditional dietary supplements dominates
- Herbal/traditional sleep aids is the top growth performer
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for herbal/traditional products
- The competitive landscape is likely to remain fragmented
- Retail e-commerce set to gain popularity
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN VIETNAM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy performance in line with rising consumer awareness
- International players lead paediatric consumer health
- Nappy (diaper) rash treatments records the highest growth
- PROSPECTS AND OPPORTUNITIES
- Positive outlook despite falling birth rate
- Product innovation likely to be the key driver of growth
- Digital marketing will become an effective channel to reach consumers
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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