Consumer Health in Uruguay
Consumer health is set to record positive, double-digit retail value growth in 2024, recovering from the decline in sales noted in 2023. In the previous year, sales struggled due to illicit trade, with goods including medicines, dermatological and digestive products, sports nutrition, and dietary supplements bought from Argentina and sold at lower prices to consumers in Uruguay. This was especially problematic in bordering cities like Salto and Paysandú, where illicit trade represented more than...
Euromonitor International's Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Uruguay
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN URUGUAY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail value sales rise as illicit trade from Argentina falls
- The ongoing dengue outbreak drives sales of acetaminophen
- Innovation remains high, capturing a wider consumer base
- PROSPECTS AND OPPORTUNITIES
- The dengue outbreak fuels consumption and drives sales of acetaminophen
- Herbal/traditional products showcase growth, driven by natural options
- Online sales expand as e-commerce increases in popularity
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales increase as consumers buy goods for local retailers
- Allergies increase as climate change heightens temperatures
- Sanofi-Aventis Uruguay leads, followed by CAS Uruguay and Megalabs
- PROSPECTS AND OPPORTUNITIES
- Climate change and growing allergies benefit growth over the forecast period
- The pharmacies channel strengthens as Farmacity from Argentina enters the landscape
- E-commerce continues to grow, driven by convenience and value-priced options
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased awareness of digestive disorders boost sales during 2024
- Digestive remedies record positive growth as Uruguayans purchase goods from local retailers
- Mega Labs SA leads, with wide distribution and competitive price points
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth for digestive remedies driven by laxatives and antacids
- Demand for natural digestive remedies rise as consumers preference natural goods
- E-commerce will become crucial in the sales structure of companies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dengue outbreak supports sales of antipruritics in 2024
- Dermatologicals sales benefit as buying from Argentina declines
- Mega Labs and Bayer account for almost half of all dermatological sales
- PROSPECTS AND OPPORTUNITIES
- Outdoor activity positively impacts sales of antifungal products in 2024
- Innovation, advertising and promotional investments drive growth
- E-commerce and omnichannel approaches have a distinct advantage
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care sales rebound as consumers purchases goods from local retailers
- Wound care continues to recover from the removal of COVID-19 restrictions
- Johnson & Johnson de Uruguay SA leads as Band-Aid has a solid position
- PROSPECTS AND OPPORTUNITIES
- Pharmacies continue to be the most important distribution channel in wound care
- Opportunities for emerging brands to gain ground as affordability becomes key
- Products that offer added value enable players to stand out on a competitive landscape
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales of vitamins benefit as illicit trade from Argentina declines
- Consumers seek all-in-one products, shaping product innovations
- Bayer leads with its flagship brands, Supradyn and Redoxon
- PROSPECTS AND OPPORTUNITIES
- Vitamin consumption grows, driven by an increase in preventative health
- Direct sellers must apply omnichannel strategies to support sales
- E-commerce allows consumers to research options before they buy
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements will grow as the health and wellness trend rises
- Probiotics grow as consumers look to improve gut health, energy and performance
- Sales from direct sellers decline as consumers look for affordable options
- PROSPECTS AND OPPORTUNITIES
- Sales of dietary supplements grow in line with the preventative health trend
- Environmental consciousness continues to shape purchasing decisions
- A more active population offers strong growth potential for protein supplements
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Weight management shows a moderate increase driven by supplement nutrition growth
- Meal replacements decrease in volume sales, aligned to the performance of direct sellers’
- Natural and organic products are gaining relevance on the landscape
- PROSPECTS AND OPPORTUNITIES
- Direct sellers apply omnichannel approaches in order to boost sales
- Prescription medications pose an increasing threat to weight management products
- Social media grows in importance, positively impacting sales on the landscape
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition showcases healthy growth, driven by non-protein options
- Innovation in herbal protein sports nutrition as consumers embrace healthier lifestyles
- Gold Nutrition leads the landscape, driven by a multi-channel strategy
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition sales will continue growing, driven by social media and influencers
- An omnichannel presence will be a key growth driver for sports nutrition
- Further growth for sports nutrition RTD and protein/energy bars
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales of herbal/traditional products grow further, although the landscape remains niche
- Sports nutrition herbal/traditional products give extra strength to the landscape
- Megalabs SA comfortably leads the landscape in 2024
- PROSPECTS AND OPPORTUNITIES
- Natural products benefit from the rising interest in no artificial ingredients
- The older population continues to adopt herbal/traditional products
- Sustainability will become a major driver of sales and innovation
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric sales rebound as consumers buy goods from local retailers
- Strong demand for paediatric vitamins and dietary supplements as preventative healthcare rises
- Mega Labs SA leads the landscape followed by Laboratorios Bagó SA
- PROSPECTS AND OPPORTUNITIES
- Low birth rate in Uruguay is a challenge for ongoing growth
- Players are set to focus on child-friendly designs to drive sales
- Generics showcase strong growth across the forecast period
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook