Consumer health in the United Arab Emirates continues to experience a strong year of growth following a robust performance in 2023. This growth is being fuelled by an increase in the local population due to a rising number of expatriates entering the market for work and unprecedented levels of tourist arrivals. These factors are benefiting the overall industry, with certain categories being more significantly impacted than others. One of the highest growth rates in the first half of the year was...
Euromonitor International's Consumer Health in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in the United Arab Emirates
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expanding use of analgesics in the United Arab Emirates
Rise in alternative therapies for chronic pain management
2023’s strong performing brands are now experiencing a slowdown in growth
PROSPECTS AND OPPORTUNITIES
Low penetration of paediatric analgesics in the local market
Major price differential between regional and international players
Panadol to maintain strong lead in systemic analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unprecedented flood in the United Arab Emirates helps drive category sales
Growing awareness of “Sick Building Syndrome”
Local residents becoming aware of air pollution levels
PROSPECTS AND OPPORTUNITIES
Positive growth prospects for herbal/traditional options within the category
GSK Consumer Healthcare set to retain category lead
Paediatric cough, cold and allergy remedies have room for growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers take a proactive approach to gut health
Gastrointestinal disorders remain prevalent in the United Arab Emirates
PROSPECTS AND OPPORTUNITIES
Increasing diagnosis of IBS helps raise awareness among consumers
Prevention is top of mind in the United Arab Emirates
Blurring of lines with women’s health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise of dermatology clinics in the United Arab Emirates
Social media fuels unconventional uses of medicated shampoo
Head & Shoulders Clinical Strength currently only available online in local market
PROSPECTS AND OPPORTUNITIES
Growing dialogue around women’s health
Climate change could help boost category demand
Blurring of lines between beauty and health poses risk for dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wellness and self-improvement trends support rising sales
Local consumers prefer gum format of NRT smoking cessation aids
Nicorette QuickMist Mouthspray is currently only available online
PROSPECTS AND OPPORTUNITIES
Government urges smokers to quit in the workplace
Competitive landscape set to remain dominated by several major players
Greater awareness of e-vapour products is needed
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sleep trackers could aid category growth
Panadol Night maintains its convincing leadership of sleep aids
Growing awareness over risk of dependency
PROSPECTS AND OPPORTUNITIES
Melatonin to remain most demanded ingredient for sleep aids
Younger consumers could possibly be a source of growth
Parents wary of paediatric sleep aids featuring melatonin
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Uptick of single-use formats in eye care
Lifestyle changes help reduce frequency of eye strain
Beauty eye drops gain attention in the United Arab Emirates
PROSPECTS AND OPPORTUNITIES
Eye health supplements pose challenge to category
Lack of allergy awareness hinders stronger penetration of allergy eye care
Omnichannel approach to sales is firmly entrenched in eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Outdoor activities driven by a youthful and active demographic
Preventative heel protection for nightlife and corporate settings
Hansaplast retains convincing leadership of wound care
PROSPECTS AND OPPORTUNITIES
Stable demand for wound care expected over forecast period
Lack of emergency preparation stymies first aid kit growth
Basic wound care dominates, but there is room for innovation
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of the importance of vitamins for mental health
Rising popularity of vegan and vegetarian diets supports demand for vitamins
Centrum retains lead in multivitamins with wide product portfolio
PROSPECTS AND OPPORTUNITIES
Majority of local population is deemed deficient in vitamin D
Fortified foods may present competition to the category
Fragmentation set to grow in single vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unique demographics shape dietary supplements in local market
Sexual wellness supplements gains greater shelf space and recognition
Targeted wellness: The rise of cycle-specific dietary supplements
PROSPECTS AND OPPORTUNITIES
Dietary supplements and the holy month of Ramadan
Wellness from within
Sleep support set to benefit magnesium
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Obesity is a growing issue in the United Arab Emirates, supporting category growth
Supplement nutrition drinks remains most dynamic performer
Atkins remains leading brand due to strength in meal replacement
PROSPECTS AND OPPORTUNITIES
Blurring of lines with sports nutrition presents challenge to future growth
Unexpected “Ozempic baby boom” can have negative impact on category
Minimal growth for weight loss supplements over forecast period
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Innovation in terms of sports nutrition formats
Electrolytes is the new buzzword
Brand collaborations outside of wellness space that appeal to Generation Z
PROSPECTS AND OPPORTUNITIES
Bundle deals offering attractive savings can appeal to price-sensitive consumers
Glanbia likely to retain convincing leadership of sports nutrition
Growing awareness among female consumers of bone density issues
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Diverse cultural market fuels growth of herbal/traditional products
Growth slows due to busy lifestyles and demand for immediate relief
Tiger Balm retains leadership in herbal/traditional topical analgesics
PROSPECTS AND OPPORTUNITIES
Health influencers help demystify herbal/traditional products
Fraudulent products have potential to hinder stronger uptake
“Miracle” cures proliferate in traditional souqs
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of childhood autism could influence category’s development
Biogena Junior expands footprint in United Arab Emirates
D2C player Little Joys looks to appeal to parents by collaborating with paediatricians
PROSPECTS AND OPPORTUNITIES
Strict rules on advertising to children limits stronger uptake
Unique challenges in predicting outlook for category in the local market
Nappy (diaper) rash treatments to remain solid performer
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029