Consumer Health in Tunisia

Consumer Health in Tunisia


Consumer health care in Tunisia is facing a turbulent period amid an ongoing economic crisis, lower consumer purchasing power and the shortage of international brands. Almost all categories are recording a decrease in retail volume sales, with a few exceptions such as vitamins and dietary supplements. After several years of stable prices imposed by the Ministry of Health, the Department of Medications and Drugs approved price increases in February 2024. All consumer health subcategories that are...

Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in Tunisia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN TUNISIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Self-medication trend underpins analgesics sales in Tunisia
Supply chain challenges impact availability of local and international brands
Government initiates price increases in systemic analgesics
PROSPECTS AND OPPORTUNITIES
Analgesics faces gloomy outlook
Players to face difficult trading period despite 2024 price increases
Pharmacies likely to remain the key distribution channel
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Climate change impacts cough cold and allergy (hay fever) sales
Expansion of local brands supports category
Retail e-commerce grows despite government regulations
PROSPECTS AND OPPORTUNITIES
Paediatric nasal sprays face solid growth prospects
Expansion of products with herbal claims and added vitamins/minerals
State regulations remain a challenge
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies record decline in retail volume sales
Dietary supplements offer a new alternative to OTC digestive remedies
Rising awareness about healthy food stifles demand
PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional digestive remedies
Shortage of imported brands expected to shake up the competitive landscape
Strong interest in paediatric digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases are allowed by the Ministry of Health
Topical germicidals/antiseptics face weakest performance
Paediatric dermatologicals records strongest current value growth
PROSPECTS AND OPPORTUNITIES
Rising awareness and wider availability supports vaginal antifungals
Paediatric dermatologicals offers solid growth potential
Price increases remain a challenge for imported brands
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales fall as players prioritise the supply of private and public hospitals
E-commerce retailing supports the distribution of imported products
Rising prices drive value sales over 2024
PROSPECTS AND OPPORTUNITIES
Sticking plasters/adhesive bandages to remain key focus
Opportunities for local wound care brands to innovate
Shortages likely to remain a challenge in wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive performance despite the economic challenges in 2024
Women’s pre- and post-natal vitamins support category development
Paediatric vitamins is a developing niche
PROSPECTS AND OPPORTUNITIES
Multivitamins to register robust growth
Paediatric vitamins face promising outlook
Price and lack of marketing promotions are a barrier to growth
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mineral supplements register strong growth in 2024
Retail e-commerce supports category development
Dietary supplements’ competitive landscape is fragmenting
PROSPECTS AND OPPORTUNITIES
Bright outlook for dietary supplements
Mineral supplements to gain further appeal
Price inflation will remain an underlying challenge
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tunisian government alerts consumers to the presence of smuggled products
Obesity is a major problem in Tunisia
Meal replacement is absent in retail but is offered by weight management professionals
PROSPECTS AND OPPORTUNITIES
Weight loss supplements is expected to outperform other consumers
Slimming teas face solid growth prospects
Supply shortages will remain an issue in the short term
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dynamic category despite shortages of imported brands
Impact Sport Nutrition consolidates its lead in sports nutrition
Retail e-commerce is a key channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Rising demand for sports nutrition spurred by gym attendance
Sports protein powder to remain principal choice for consumers
Product shortages will remain a pressing challenge
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local players launch herbal/traditional products to circumvent government regulations
Rising e-commerce sales cause controversy
Smuggled products pose a growing threat
PROSPECTS AND OPPORTUNITIES
Moderate growth for niche herbal/traditional category
Growing interest in natural remedies with fewer chemicals to support category growth
Price and smuggling present challenges for players
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumption falls amid price increases
Tunisian Ministry of Health aims to provide industry support by approving price increases
Competition intensifies among local players
PROSPECTS AND OPPORTUNITIES
Lower purchasing power will limit volume growth
Paediatric vitamins and dietary supplements face steady growth
E-commerce offers new sales opportunities
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings