Consumer health care in Tunisia is facing a turbulent period amid an ongoing economic crisis, lower consumer purchasing power and the shortage of international brands. Almost all categories are recording a decrease in retail volume sales, with a few exceptions such as vitamins and dietary supplements. After several years of stable prices imposed by the Ministry of Health, the Department of Medications and Drugs approved price increases in February 2024. All consumer health subcategories that are...
Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Tunisia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN TUNISIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Self-medication trend underpins analgesics sales in Tunisia
Supply chain challenges impact availability of local and international brands
Government initiates price increases in systemic analgesics
PROSPECTS AND OPPORTUNITIES
Analgesics faces gloomy outlook
Players to face difficult trading period despite 2024 price increases
Pharmacies likely to remain the key distribution channel
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Climate change impacts cough cold and allergy (hay fever) sales
Expansion of local brands supports category
Retail e-commerce grows despite government regulations
PROSPECTS AND OPPORTUNITIES
Paediatric nasal sprays face solid growth prospects
Expansion of products with herbal claims and added vitamins/minerals
State regulations remain a challenge
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies record decline in retail volume sales
Dietary supplements offer a new alternative to OTC digestive remedies
Rising awareness about healthy food stifles demand
PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional digestive remedies
Shortage of imported brands expected to shake up the competitive landscape
Strong interest in paediatric digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases are allowed by the Ministry of Health
Topical germicidals/antiseptics face weakest performance
Paediatric dermatologicals records strongest current value growth
PROSPECTS AND OPPORTUNITIES
Rising awareness and wider availability supports vaginal antifungals