Consumer Health in Taiwan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	108 Pages	Euromonitor International	October, 2024	EP19248616

Best Price Guarantee
Price	from $2,925
Length	108 Pages
Publisher	Euromonitor International
Published Date	October, 2024
SKU	EP19248616

Consumer Health in Taiwan

Taiwan's consumer health market in 2024 is poised to experience continued growth in current value terms in 2024, driven by several key factors. One of the primary contributors is the ageing population, which is especially prone to chronic conditions such as arthritis, allergies, and digestive issues. This has led to a heightened demand for OTC medications aimed at addressing the symptoms of these common concerns.

Euromonitor International's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in Taiwan
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS: Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024; Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA: Table 3 Sales of Consumer Health by Category: Value 2019-2024; Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024; Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024; Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024; Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024; Table 8 Distribution of Consumer Health by Format: % Value 2019-2024; Table 9 Distribution of Consumer Health by Format and Category: % Value 2024; Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029; Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES: Summary 1 Research Sources
ANALGESICS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for topical analgesics continues to rise
Growing preference for natural ingredients
Panadol leads adult acetaminophen, thanks to strong brand recognition and effective consumer engagement
PROSPECTS AND OPPORTUNITIES
Flat demand despite ageing population
Salonpas could inspire more brands to engage in interactive brand marketing
Strict government regulations will limit e-commerce sales
CATEGORY DATA: Table 12 Sales of Analgesics by Category: Value 2019-2024; Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024; Table 14 NBO Company Shares of Analgesics: % Value 2020-2024; Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024; Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029; Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High incidence of seasonal flu and asthma drives sales of cough, cold, and allergy remedies
Rising prevalence of allergic rhinitis in Taiwan fuels demand for OTC medications
Rise in allergy rates in Taiwanese children
PROSPECTS AND OPPORTUNITIES
Steady growth expected
Haleon and other industry players launch collaborative self-care initiative
Synmosa grows in prominence
CATEGORY DATA: Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024; Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024; Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024; Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024; Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029; Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive issues remain widespread in Taiwan
Digestive enzymes represent a promising growth area
Herbal/ traditional digestive remedies remain popular
PROSPECTS AND OPPORTUNITIES
Rise of preventive health measures could be major growth moderator
Hectic lifestyles will contribute to high incidence of digestive issues
Ageing population is poised to drive demand and spark further innovation, while products for children also offer market opportunities
CATEGORY DATA: Table 24 Sales of Digestive Remedies by Category: Value 2019-2024; Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024; Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024; Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024; Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029; Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High incidence of skin diseases in Taiwan helps to sustain growth
Rising prevalence of atopic dermatitis in Taiwan
Rising demand for medicated shampoos
PROSPECTS AND OPPORTUNITIES
Growing emphasis on self-care will boost demand for dermatologicals
Topical antifungals will continue to dominate sales
Medicated shampoos will gain popularity, supported by active marketing campaigns
CATEGORY DATA: Table 30 Sales of Dermatologicals by Category: Value 2019-2024; Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024; Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024; Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024; Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024; Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029; Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shrinking demand aligns with low smoking prevalence in Taiwan
NRT gum and patches remain the most popular solutions
GSK Consumer Healthcare and Johnson& Johnson will continues to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Rise in smoking prevalence amongst young women could impact demand for smoking cessation aids
Shift towards seeking medical assistance could present challenge for NRT smoking cessation aids in Taiwan
Competitive landscape will remain consolidated
CATEGORY INDICATORS: Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA: Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024; Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024; Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024; Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029; Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Insomnia is growing concern in Taiwan
Sentosa’s Sleeping Beauty Plus remains the top brand as competition intensifies
Pharmacies dominate distribution
PROSPECTS AND OPPORTUNITIES
Demand for sleep aids will continue to increase, in line with ageing population
Growing competition from traditional remedies and prescription medications could impact Taiwan's sleep aids market
More manufacturers expected to develop partnerships with tech firms
CATEGORY DATA: Table 44 Sales of Sleep Aids: Value 2019-2024; Table 45 Sales of Sleep Aids: % Value Growth 2019-2024; Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024; Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024; Table 48 Forecast Sales of Sleep Aids: Value 2024-2029; Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Excessive screen time remains a major demand driver
Growing demand for multifunctional and preservative-free eye drops
Japanese brand Rohto maintains its lead
PROSPECTS AND OPPORTUNITIES
Increasing adoption of preventive eye health measures likely to depress sales
Ageing population and increasing screen use will continue to drive demand
Growing demand for more natural and specialised eye care solutions
CATEGORY DATA: Table 50 Sales of Eye Care by Category: Value 2019-2024; Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Eye Care: % Value 2020-2024; Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024; Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029; Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sees a slow growth trajectory
Increased focus on self-care drives demand
3M continues to lead wound care in Taiwan
PROSPECTS AND OPPORTUNITIES
Sluggish performance for wound care
Greater focus on sustainability
Product innovation likely to cater to needs of ageing population
CATEGORY DATA: Table 56 Sales of Wound Care by Category: Value 2019-2024; Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024; Table 58 NBO Company Shares of Wound Care: % Value 2020-2024; Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024; Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029; Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High dose vitamins become popular among office workers
Multivitamins drive growth, while high doses become increasingly popular
GSK leads mature and fragmented market
PROSPECTS AND OPPORTUNITIES
Evolving segmentation beyond age and gender
Inflation could become the opportunity when the price of food and vegetables keep high for household
Vitamins with herbal ingredients are likely to gain traction
CATEGORY DATA: Table 62 Sales of Vitamins by Category: Value 2019-2024; Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024; Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024; Table 65 NBO Company Shares of Vitamins: % Value 2020-2024; Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024; Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029; Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise of internet economy generates more emerging brands and competition
Prevention of the “three highs” remains key contributor to rising demand
Rise of e-commerce and digital market leads to greater competition from emerging brands
PROSPECTS AND OPPORTUNITIES
Joint care will emerge as a key focus, supported by ageing population
Formats will become more diverse to fulfil consumer needs for convenience
Amendments to Food Safety and Sanitation Act should help to regulate marketing activities
CATEGORY DATA: Table 69 Sales of Dietary Supplements by Category: Value 2019-2024; Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024; Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024; Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024; Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024; Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029; Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Obesity and weight loss trends in Taiwan
Supplement nutrition drinks continue to gain traction
TCI Gene launches new slimming formula
PROSPECTS AND OPPORTUNITIES
Government’s new public nutrition policy could fuel future growth
Growing demand for innovative ingredients
Herbalife will continue to drive growth through personalised approach to weight management
CATEGORY DATA: Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024; Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024; Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024; Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024; Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029; Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth for sports nutrition, supported by growing health awareness and increasing interest in exercise
Gym attendance continues to recover post-pandemic
Mars Inc maintains overall lead in intensely competitive landscape
PROSPECTS AND OPPORTUNITIES
Continued expansion for sports nutrition, in line with rising gym attendance
Protein products will diversify to meet the needs of different consumer segments
Nutrition vending machines could help brands increase penetration
CATEGORY DATA: Table 82 Sales of Sports Nutrition by Category: Value 2019-2024; Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024; Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024; Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024; Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029; Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth in 2024, supported by consumer preference for natural ingredients
Whole food vitamins and phytochemicals begin to gain traction
Herbal/traditional tonics remains the most dynamic segment
PROSPECTS AND OPPORTUNITIES
Tonics have potential to expand their consumer base through packaging and product innovation
Women will represent an important target market
Herbal and natural ingredients lend themselves to content marketing
CATEGORY DATA: Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024; Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024; Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024; Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024; Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029; Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health still something of a niche area in Taiwan
Stable demand for immunity-boosting products post COVID-19
Growing preference for more natural, herbal remedies amongst Taiwanese parents
PROSPECTS AND OPPORTUNITIES
Market will face challenges in form of declining birth rate, focus on healthy diets and high cost of new product development
Growing concerns about children’s bone and eye health in increasingly digital age
Demand will benefit from resumption of international travel
CATEGORY DATA: Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024; Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024; Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024; Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024; Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029; Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029