Consumer Health in Switzerland
The consumer health market in Switzerland is poised for improved performance in 2024, with current value growth gaining momentum from the previous year. Inflation remains at a low level, averaging 1.4%, well within the Swiss National Bank’s target of below 2%. As a result, prices are expected to stay relatively stable. However, the high cost of living continues to impact Swiss households, particularly lower-income families, who are more vulnerable to price hikes of essential goods. Health insura...
Euromonitor International's Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Switzerland
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN SWITZERLAND
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Adult acetaminophen drives continued growth
- Ageing population boosts sales of topical preparations
- Dafalgan maintains its lead
- PROSPECTS AND OPPORTUNITIES
- Continued growth expected, although rising healthcare costs could limit consumer spending on analgesics
- AI has potential to revolutionise consumer health landscape
- Dafalgan expected to maintain its lead in analgesics
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Return to normal pre-pandemic lifestyles supports continued growth
- Medicated confectionery benefits from wide distribution
- Multinationals retain strong presence
- PROSPECTS AND OPPORTUNITIES
- Maturity limits scope for increased consumption
- Climate change could impact number of allergy sufferers
- E-commerce and private labels will facilitate sales development
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive growth, as consumers reconnect with their busy, pre-pandemic lifestyles
- Imodium leads fragmented category
- Pharmacies dominate distribution, due to strong consumer preference for expert guidance
- PROSPECTS AND OPPORTUNITIES
- Maturity and growing emphasis on gut health will reduce demand for digestive remedies
- Herbal/traditional digestive remedies offer increase competition
- E-commerce has growth potential
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continued growth in 2024
- Strong presence of international brands
- Integration of AI into e-commerce platforms has scope to revolutionise retail landscape
- PROSPECTS AND OPPORTUNITIES
- Ageing population will drive demand, although introduction of more advanced products could lead to higher prices
- Trend towards natural products and dermocosmetics could impact future developments in dermatologicals
- Multinationals will continue to dominate sales
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sluggish progress in smoking cessation in 2024
- NRT gum remains preferred choice
- Pharmacies continue to dominate sales
- PROSPECTS AND OPPORTUNITIES
- Diversification may be key to boosting demand in sluggish market
- Implementation of Tobacco Products Act could have impact on sales
- Growing trend towards self-medication
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Lifestyle factors drive growth in sleep aids
- Natural alternatives to support sleep are on the increase
- Swiss consumers favour familiar brands, with pharmacies being primary retail channel
- PROSPECTS AND OPPORTUNITIES
- High stress levels will continue to contribute to sleep disturbances
- Sustained focus on natural products
- Technological advancements will help consumers to improve their sleep experience
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Standard eye care is key driver of growth
- Market becomes increasingly consolidated
- Consumers value professional advice when shopping for eye care products
- PROSPECTS AND OPPORTUNITIES
- Steady growth in eye care, driven by digital strain, ageing population, and high incidence of allergies
- Convenient formats of vitamins and dietary supplements could present challenges to growth
- A1-powered diagnostics could enhance identification of eye conditions
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive growth for wound care in 2024
- IVF Hartmann continues to lead consolidated market
- Pharmacies remain preferred sales channel
- PROSPECTS AND OPPORTUNITIES
- Wound care products will continue to see growth in demand
- Innovation will continue apace
- Eco-friendly wound care solutions could gain traction
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for vitamins remains strong
- Innovative formats transform vitamin consumption into fun experience
- Swiss consumers still prefer to shop offline
- PROSPECTS AND OPPORTUNITIES
- Continued growth, despite signs of saturation
- Vitamins will become more personalised
- Demand for more sustainable solutions
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements are increasingly seen as valuable preventative measures
- Burgerstein maintains its lead
- Store-based retailers retain their importance
- PROSPECTS AND OPPORTUNITIES
- Dietary supplements will become increasingly personalised
- Women’s health supplements will see positive growth trajectory
- Growing demand for natural dietary supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive performance expected in 2024
- Shifting consumer habits and breakthroughs in weight loss injections could transform the market
- Pharmacies continue as preferred sales channel
- PROSPECTS AND OPPORTUNITIES
- Continued growth expected, supported by rising obesity rates
- Personalisation will be a key trend
- Natural alternatives to gain popularity
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Exceptional growth for sports nutrition, as products broaden their appeal
- E-commerce shows continued dynamism
- Sponsor encounters increased competition in the form of PowerBar
- PROSPECTS AND OPPORTUNITIES
- Strong growth prospects for sports nutrition
- Advancements in AI will personalise sports nutrition
- Social media marketing will play significant role
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continued growth in 2024
- Parents favour more natural solutions for their children
- Procter & Gamble leads the market with popular Vicks brand
- PROSPECTS AND OPPORTUNITIES
- Continued growth for herbal/traditional products
- Herbal/traditional topical analgesics to grow from a small base
- Online sales and influencer marketing will gain traction
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN SWITZERLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Flat performance in 2024
- Paediatric vitamins and dietary supplements represents key growth driver
- Galderma remains the leading player in paediatric consumer health
- PROSPECTS AND OPPORTUNITIES
- Lacklustre performance for paediatric consumer health in Switzerland
- Fun formats will add interest to vitamins and dietary supplements
- Online channel offers scope for personalisation
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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