Consumer Health in Sweden

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	111 Pages	Euromonitor International	October, 2022	EP17462570

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,650
Length	111 Pages
Publisher	Euromonitor International
Published Date	October, 2022
SKU	EP17462570

Consumer Health in Sweden

Consumer health in Sweden has seen exceptional times in many ways since the beginning of the COVID-19 crisis and several categories and distribution channels have seen dramatic ups and downs. However, the overall picture has not been as dramatic as it could have been in light of the development of various categories and looking at the overall impact of the pandemic on Swedish society and lifestyles. In 2020, overall consumer health sales declined marginally, with some increase in 2021 and strong...

Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in Sweden
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN SWEDEN
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS: Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022; Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA: Table 3 Sales of Consumer Health by Category: Value 2017-2022; Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022; Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022; Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022; Table 8 Distribution of Consumer Health by Format: % Value 2017-2022; Table 9 Distribution of Consumer Health by Format and Category: % Value 2022; Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027; Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES: Summary 1 Research Sources
ANALGESICS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to positive performance
Strong pricing competition
Chemists/pharmacies remains largest distribution channel
PROSPECTS AND OPPORTUNITIES
Potential restrictions on sale of diclofenac-based topical analgesics
Easy access has downside
Potential for variation
CATEGORY DATA: Table 12 Sales of Analgesics by Category: Value 2017-2022; Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022; Table 14 NBO Company Shares of Analgesics: % Value 2018-2022; Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022; Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027; Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Revival of long-term growth trend
Medicated confectionery a special case
Still room for new brands and variants
PROSPECTS AND OPPORTUNITIES
Inflation and pricing competition
Allergies to remain an issue, while pharmacies retain important role
Budget-conscious consumers unlikely to sacrifice products, though lifestyle changes may affect demand
CATEGORY DATA: Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022; Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022; Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022; Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022; Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027; Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digestive remedies back on growth track
Diarrhoeal remedies’ performance affected by COVID-19’s impact on hygiene and travel
Digestive remedies continues to attract investment
PROSPECTS AND OPPORTUNITIES
Price rises unlikely to be as dramatic as in some industries
Attitudes to hygiene and travel to remain important
Digestive issues still a cause of embarrassment
CATEGORY DATA: Table 24 Sales of Digestive Remedies by Category: Value 2017-2022; Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022; Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022; Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022; Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027; Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less volatile than other OTC categories
Incidence of mask wearing and hand sanitising declines
Reduced stigma benefiting vaginal antifungals and haemorrhoid treatments
PROSPECTS AND OPPORTUNITIES
Online pricing competition
Fragmented competitive landscape
Growing competition from beauty and personal care
CATEGORY DATA: Table 30 Sales of Dermatologicals by Category: Value 2017-2022; Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022; Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022; Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022; Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022; Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027; Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low smoking prevalence and lack of popularity of smoking mean a small base for NRT smoking cessation aids
Specifics of Swedish legislation and culture undermine potential
Consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Inflation and economic hardship
Grocery retailers to remain important
Forecast period unlikely to see significant change in competitive landscape
CATEGORY INDICATORS: Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA: Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022; Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022; Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022; Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022; Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027; Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High stress levels support demand for sleep aids
Many Swedes have problems with their sleep
Herbal/traditional options dominate despite some consumers doubting efficacy
PROSPECTS AND OPPORTUNITIES
Sleep aids suitable for e-commerce
Opportunities for melatonin
Untapped potential
CATEGORY DATA: Table 44 Sales of Sleep Aids: Value 2017-2022; Table 45 Sales of Sleep Aids: % Value Growth 2017-2022; Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022; Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022; Table 48 Forecast Sales of Sleep Aids: Value 2022-2027; Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to normality after COVID-19 crisis
Upward pressure on prices
Fierce competition to provide counter pressure
PROSPECTS AND OPPORTUNITIES
Potential for increased demand
Increased cost of living
Demographic developments to generate demand
CATEGORY DATA: Table 50 Sales of Eye Care by Category: Value 2017-2022; Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022; Table 52 NBO Company Shares of Eye Care: % Value 2018-2022; Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022; Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027; Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to more normal lifestyles boosts demand
Surge in demand after Russian invasion of Ukraine
Orkla retains lead
PROSPECTS AND OPPORTUNITIES
Wound care unlikely to suffer severely from consumer cutbacks
Lack of innovation
Range of distribution options
CATEGORY DATA: Table 56 Sales of Wound Care by Category: Value 2017-2022; Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022; Table 58 NBO Company Shares of Wound Care: % Value 2018-2022; Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022; Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027; Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of common illnesses maintains focus on immunity
Supply issues
E-commerce to remain popular
PROSPECTS AND OPPORTUNITIES
Debates around vitamin D
Vitamins to benefit from expanded consumer base
Further development of private label segment
CATEGORY DATA: Table 62 Sales of Vitamins by Category: Value 2017-2022; Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022; Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022; Table 65 NBO Company Shares of Vitamins: % Value 2018-2022; Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022; Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027; Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements taking up increasing share of consumer health
Strong e-commerce influence
Products targeting general health and immunity perform well
PROSPECTS AND OPPORTUNITIES
Many consumers unclear about benefits of dietary supplements
Ethical issues coming into focus
A number of trends set to influence development of dietary supplements
CATEGORY DATA: Table 69 Sales of Dietary Supplements by Category: Value 2017-2022; Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022; Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022; Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022; Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022; Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027; Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less directly impacted by COVID-19 crisis than other categories
Swedish consumers likely to employ other methods to address weight issues
Challenges with distribution
PROSPECTS AND OPPORTUNITIES
An unpromising future
Consumers likely to continue to favour other methods of addressing weight problems
Unpredictable trends and habits
CATEGORY DATA: Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022; Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022; Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022; Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022; Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027; Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition performing well in 2022
Wider trend towards interest in protein
Trend towards exercising at home
PROSPECTS AND OPPORTUNITIES
Continued interest in sport and exercise
Central role for e-commerce
Live fast, buy fast
CATEGORY DATA: Table 82 Sales of Sports Nutrition by Category: Value 2017-2022; Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022; Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022; Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022; Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027; Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand
Ongoing shift towards dietary supplements
Continued interest in e-commerce
PROSPECTS AND OPPORTUNITIES
Inflation and price pressure
Longer lasting impact of COVID-19?
Environmental issues likely to return to prominence
CATEGORY DATA: Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022; Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022; Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022; Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022; Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027; Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minor role in consumer health
New launches in paediatric consumer health
Refugees from Ukraine increase demand for paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health likely to prove resilient
E-commerce plays important role
New launches to form part of broader segmentation trend
CATEGORY DATA: Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022; Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022; Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022; Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022; Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022; Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027; Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027