Consumer Health in South Korea
Consumer health in South Korea is set to maintain solid retail current value growth in 2024. From late 2023 to April 2024, influenza outbreaks significantly impacted the growth of the consumer health industry in the country. Both adults and children experienced a severe flu season, driving growth, but leading to temporary shortages of some essential emergency OTC medications. OTC products was also affected by a medical strike which began in February 2024, with over 10,000 doctors, primarily inte...
Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in South Korea
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN SOUTH KOREA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers experience frequent supply shortages, driving growth in paediatric analgesics
- Surge in influenza cases boosts sales of analgesics
- Topical analgesics/anaesthetic sees slight value growth, with support from format development and the specific positioning for golf and tennis
- PROSPECTS AND OPPORTUNITIES
- Sales of analgesics through convenience stores not likely to see as rapid growth as the government expects, due to high healthcare accessibility
- Quality standards expected to become a more important factor
- Platform delivery services likely to take time to expand in South Korea
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Alternatives to cough, cold and allergy (hay fever) remedies hamper growth
- Prescription medication limits the growth of cough, cold and allergy (hay fever) remedies
- Medicated confectionery maintains healthy growth
- PROSPECTS AND OPPORTUNITIES
- Pharyngeal preparations expected to record healthy growth
- Challenges of supply shortages need to be sorted in the forecast years
- Limited retailing structure in South Korea
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal/traditional products have been gaining traction at a faster pace
- Convenience becomes key to success
- Improper use of digestive remedies as a hangover cure
- PROSPECTS AND OPPORTUNITIES
- Paediatric ingestion and heartburn remedies faces further decline
- Rising trend of hybrid (herbal + non-herbal) digestive remedies
- Limited growth potential in digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Blurring of lines between dermatologicals and beauty products
- Limited potential for topical antifungals
- Bumooly leads the niche topical allergy remedies/antihistamines category
- PROSPECTS AND OPPORTUNITIES
- Hair loss treatments expected to see strong growth over the forecast period
- Local brands see potential in nappy (diaper) rash treatments
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Decline for NRT smoking cessation aids continues, despite interest in quitting
- Nicorette’s 2024 campaign attempts to boost interest in NRT smoking cessation aids
- PROSPECTS AND OPPORTUNITIES
- Decline of NRT smoking cessation aids set to slow amidst decline of Rx products
- New e-vapour products offering transparency threaten NRT smoking cessation aids
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sleep aids witnesses healthy double-digit value growth
- Rising costs impact the competitive landscape in sleep aids in 2024
- PROSPECTS AND OPPORTUNITIES
- Rising popularity of mineral supplements and other dietary supplements expected to impact sleep aids
- Competition expected over the forecast period
- Mission for further development
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Display at pharmacies promotes sales of eye care products
- Allergy eye care shows higher growth from a low base
- PROSPECTS AND OPPORTUNITIES
- Rising from a low base, allergy eye care is expected to be more dynamic
- Segmented product lines to drive growth in standard eye care
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care relies on consistent purchasing and ambassador marketing
- Licenced wound care products remain popular
- PROSPECTS AND OPPORTUNITIES
- Informed consumers set to support the further growth of wound care
- Diverse channel accessibility enhances the potential for wound care
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Steady growth for vitamin C, despite maturity
- Trends towards personalised and one-pack vitamins
- Orthomol leads vitamins in South Korea
- PROSPECTS AND OPPORTUNITIES
- Challenges and opportunities for multivitamins
- Sales of vitamin A are limited, but are worth watching
- Vitamin E set to maintain its declining trend
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Gifting trend maintains growth in dietary supplements despite maturity
- Blurring the lines between food and wellness
- Chong Kun Dang continues to lead probiotic supplements, but sees challenges
- PROSPECTS AND OPPORTUNITIES
- Diversification may be the key to success
- Second-hand market opens up for dietary supplements
- Rise of “individually approved dietary supplements”
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Supplement nutrition drinks declines in 2024 along with falling sales for Nucare
- Nu Skin faces competition in weight management and wellbeing
- PROSPECTS AND OPPORTUNITIES
- Weight loss supplements set to fuel growth in the forecast period
- Direct selling brands struggle, yet retain their leadership
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Changing demographics in sports nutrition
- Evolution of sports protein RTD
- Sales of sports protein powder limited by other products
- PROSPECTS AND OPPORTUNITIES
- Expected rise of sports non-protein products
- Trends in weight management and sports nutrition linked
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- JungKwanJang holds a strong lead, while other herbal/traditional products show growth
- Challenge for homeshopping
- PROSPECTS AND OPPORTUNITIES
- Moderate growth projected over the forecast period
- More product developments expected to emerge and increase the competition
- Targeting older people in a different way in herbal/traditional products
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Supply of suppository analgesics ends in South Korea
- Growth challenges for paediatric vitamins and dietary supplements
- For MZ parents, paediatric choices informed by online information and purchases
- PROSPECTS AND OPPORTUNITIES
- Challenges for paediatric vitamins and dietary supplements
- Potential impact of the discontinuation of Suspen Suppository
- Convenience-driven product innovations and developments expected
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook