Consumer Health in Portugal
Logistical issues and the high cost of raw materials continue to impact consumer health manufacturers in Portugal resulting in higher average prices. As a result, current value growth is outperforming retail volumes in most categories. The preventive health trend is developing well, and this is having a positive impact on consumer health purchases, notably mineral supplements, multivitamins and probiotics. Sleep aids remain a very dynamic category as stress, anxiety and ageing continues to affec...
Euromonitor International's Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Portugal
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN PORTUGAL
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2023-2024
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
- ANALGESICS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising average prices underpin current value growth
- Combined products – analgesics grows from a low base
- Bayer Portugal looks to boost aspirin sales with new fast-acting formula
- PROSPECTS AND OPPORTUNITIES
- Limited growth prospects for systemic analgesics
- Strong potential for combined products and topical solutions
- Generic analgesics to witness strong growth as consumers seek cheaper options
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Solid performance across all categories
- Combination products prove extremely popular among consumers
- Allergies are increasingly common due to weather issues
- PROSPECTS AND OPPORTUNITIES
- Weaker performance is anticipated for cough, cold and allergy (hay fever) remedies
- Allergies are likely to become more common
- Pharmacy role to gain in importance
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing focus on digestive health underpins moderate growth
- Consumers expand their repertoire of digestive remedies at home
- Antacids enjoy robust growth due to new product developments
- PROSPECTS AND OPPORTUNITIES
- Digestive remedies to see slowdown in growth over the forecast period
- Obesity and ageing population will fuel demand for digestive remedies
- Innovative strategies will remain key for brands
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dermatologicals set to register robust growth in 2024
- Brand campaigns help to reduce taboos surrounding vaginal antifungals
- Bayer Portugal SA leads the dermatologicals category
- PROSPECTS AND OPPORTUNITIES
- Solid growth prospects for dermatologicals
- Innovation will respond to rising dermatological issues
- Role of pharmacists to become more powerful
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Health concerns fuel desire to stop smoking tobacco
- NRT lozenges and gums witness growth
- Perrigo Portugal and Johnson & Johnson lead overall
- PROSPECTS AND OPPORTUNITIES
- Legislative moves will drive more consumers to stop smoking
- Consumers will continue to search for help to quit smoking
- Pharmacies will continue to dominate distribution
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Fast-paced lifestyles fuel robust demand for sleep aids
- Product development centres on delivering convenience and more natural sleep aids
- Highly competitive landscape leads to price competition and heavier advertising spend
- PROSPECTS AND OPPORTUNITIES
- Sleep issues expected to drive growth
- Stricter legislation could have a negative impact on the competitive landscape
- Pharmacies are set to remain the leading channel
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Challenges to eye health underpin sales growth
- Optrex reinforces its leading position in eye care
- Allergy eye care witnesses above average growth
- PROSPECTS AND OPPORTUNITIES
- Global warming could have a positive impact on eye care
- Portugal’s ageing population is likely to expand usage
- Innovation to drive standard eye care
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care sales growth stabilises in 2024
- Limited product innovation in mature category
- Private label extends its strong lead in wound care
- PROSPECTS AND OPPORTUNITIES
- Stable outlook for wound care is anticipated
- Private label will remain a dominant force in category prompting brands to invest in product innovation and advertising
- Grocery channels expected to increase share of wound care sales
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamins witness further contraction in retail volume sales
- Players expand their multivitamin portfolios
- Varied performance of single vitamins
- PROSPECTS AND OPPORTUNITIES
- Vitamins sales face decline as demand levels normalise
- Gummies offer new growth opportunities
- Pharmacies face growing competition from retail e-commerce and vending
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Accelerated pace of life continues to drive interest in dietary supplements
- Magnesium is among most popular dietary supplements
- Competition from sports and nutrition brands heats up
- PROSPECTS AND OPPORTUNITIES
- Nutrition, beauty and consumer lifestyles are key market drivers
- New legislation is likely to impact brand developments
- Issues of sustainability will be elevated for consumers and manufacturers
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthier lifestyles hinder category development
- Slimming teas remain popular due to affordability and natural perception
- Ozempic is a growing threat to weight management products
- PROSPECTS AND OPPORTUNITIES
- Natural approach to weight loss to limit category progress
- Further emergence of prescription medicines to treat obesity and overweight provides strong competition to OTC remedies
- Retail e-commerce offers sales opportunities to brands and private label
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing interest and participation in physical activity positively impacts the category
- EcoNutraceuticos leads in an increasingly competitive market
- Protein powder remains a key segment in sports nutrition
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition faces moderate growth outlook
- Future segmentation and product development to attract new consumers
- E-commerce channel to gain relevance
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Robust value growth for herbal/traditional products
- Herbal/traditional sleep aids enjoys strong performance
- Arkopharma Laboratorios reinforces its position in the category
- PROSPECTS AND OPPORTUNITIES
- Competition to intensify in the forecast period
- Sleep and stress will remain key drivers in the herbal/traditional category
- Growing competition outside the pharmacy channel
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Robust growth is visible in paediatric consumer health
- Low levels of immunity drive sales of cough, cold and allergy remedies
- Sales of paediatric vitamins and dietary supplements continue to normalise after pandemic boost
- PROSPECTS AND OPPORTUNITIES
- Low birth rate will stifle category growth
- Volume sales of paediatric cough/cold remedies will naturally fall as demand for paediatric dermatologicals rises
- Parents are willing to trade up providing opportunity for added value products
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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