Consumer Health in the Philippines

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	109 Pages	Euromonitor International	September, 2024	EP19193442

Best Price Guarantee
Price	from $2,925
Length	109 Pages
Publisher	Euromonitor International
Published Date	September, 2024
SKU	EP19193442

Consumer Health in the Philippines

The market for consumer health products in the Philippines is set to continue to enjoy healthy growth in current value terms in 2024. The ongoing influence of COVID-19 has had a lasting impact on Filipino lifestyles, with health and wellbeing remaining central concerns. Prior to the pandemic, spending was largely concentrated on medicinal products like cold remedies and analgesics. However, there has been a significant shift towards lifestyle products, notably sports nutrition and vitamins. This...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in the Philippines
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS: Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024; Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA: Table 3 Sales of Consumer Health by Category: Value 2019-2024; Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024; Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024; Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024; Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024; Table 8 Distribution of Consumer Health by Format: % Value 2019-2024; Table 9 Distribution of Consumer Health by Format and Category: % Value 2024; Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029; Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches: Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES: Summary 2 Research Sources
ANALGESICS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brand loyalty in analgesics remain strong, despite increasing market competition
Innovative packaging plays important role in educating and engaging consumers
Analgesics kits become increasingly popular
PROSPECTS AND OPPORTUNITIES
Positive growth for analgesics, underpinned by increasing urbanisation and more stressful lifestyles
Ageing population will have positive impact on demand
Pharmacy franchises pave way for greater availability of analgesics, especially in rural areas
CATEGORY DATA: Table 12 Sales of Analgesics by Category: Value 2019-2024; Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024; Table 14 NBO Company Shares of Analgesics: % Value 2020-2024; Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024; Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029; Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fast-paced lifestyles support growth in cough, cold and allergy (hay fever) remedies, while consumers are becoming more willing to prioritise spending on these products
Shift towards natural remedies, supported by ongoing research efforts
Local brands dominate sales due to combination of familiarity and competitive pricing
PROSPECTS AND OPPORTUNITIES
High incidence of respiratory illnesses, including whooping cough, will create positive conditions for cough cold and allergy remedies
Shift towards products with a more natural positioning set to gain ground
Unusual temperature spikes could impact need for allergy medicines
CATEGORY DATA: Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024; Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024; Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024; Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024; Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029; Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lifestyle factors support growth of convenient, portable formats, while natural formulations remain popular
Government-sponsored digestive health education programmes boost awareness of digestive remedies
International brands face increasing challenges from local rivals
PROSPECTS AND OPPORTUNITIES
Hygiene challenges will persist in rural areas
Emerging lifestyle factors will continue to boost demand for digestive remedies
Rising levels of health awareness, supported by government initiatives, will continue to support demand
CATEGORY DATA: Table 24 Sales of Digestive Remedies by Category: Value 2019-2024; Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024; Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024; Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024; Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029; Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
High temperatures in the Philippines lead to increasing incidence of fungal skin conditions
“Taboo” products benefit from rise of e-commerce
Rise of experiential marketing, including as free trials and live streaming
PROSPECTS AND OPPORTUNITIES
Tropical climatic conditions and resurgence of travel and tourism will drive growth in dermatologicals
Consumer preferences evolve from product types to ingredients, while hair loss becomes a key focus
E-commerce will help to boost sales of “stigmatised” products
CATEGORY DATA: Table 30 Sales of Dermatologicals by Category: Value 2019-2024; Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024; Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024; Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024; Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024; Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029; Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Focus on health and wellbeing paves the way for more consumers to quit smoking, with expats driving development
Growth of NRT smoking cessation aids is being impacted by increasing number of “less risky” nicotine alternatives
Growth of illicit whites has potential to thwart public health efforts
PROSPECTS AND OPPORTUNITIES
Rising tobacco taxes represent opportunity for growth
NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
Nicorette will spearhead the expansion of product offerings
CATEGORY INDICATORS: Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA: Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024; Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024; Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024; Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029; Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasingly stressful lifestyles and growing prevalence of sleep disorders support demand for sleep aids
Melatonin-based sleep aids grow in popularity
Increasing popularity of natural and herbal sleep aids
PROSPECTS AND OPPORTUNITIES
Education on the importance of sleep for overall wellbeing will drive future demand for sleep aids
New product development to focus on innovative delivery formats
Sleep aid brands will continue to seek to engage consumers via social media
CATEGORY DATA: Table 44 Sales of Sleep Aids: Value 2019-2024; Table 45 Sales of Sleep Aids: % Value Growth 2019-2024; Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024; Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024; Table 48 Forecast Sales of Sleep Aids: Value 2024-2029; Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased screen time and marketing initiatives by major eye wear brands boost demand for eye care products
With Japanese offerings trending amongst millennials
Shift in focus towards preventative eye care
PROSPECTS AND OPPORTUNITIES
Lifestyle factors will support demand for eye care products
Rising demand for eye care products amid climate challenges and health inequalities
Urbanisation amplifies growth of modern retail channels
CATEGORY DATA: Table 50 Sales of Eye Care by Category: Value 2019-2024; Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Eye Care: % Value 2020-2024; Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024; Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029; Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for wound care products continues to rise, as more consumers engage in sporting activities
Innovation fuels growth, as players invest in cutting-edge solutions, as well as those with aesthetic appeal
First aid kits evolve to include innovative wound care formats
PROSPECTS AND OPPORTUNITIES
Expected increase in chronic wounds, due to ageing population
More consumers will engage in active lifestyles
Institutions to invest in first-aid training, including basic wound management
CATEGORY DATA: Table 56 Sales of Wound Care by Category: Value 2019-2024; Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024; Table 58 NBO Company Shares of Wound Care: % Value 2020-2024; Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024; Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029; Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for vitamins continues to expand, as consumers prioritise their health
Growing focus on appearance amplifies demand for beauty-related vitamins
E-Commerce is key driver of growth
PROSPECTS AND OPPORTUNITIES
The habit of taking vitamins is well-established among Filipino consumers
Gummy vitamins are set to grow in popularity, due to their appealing taste
Leading vitamin brands will benefit from increased visibility via e-commerce
CATEGORY DATA: Table 62 Sales of Vitamins by Category: Value 2019-2024; Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024; Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024; Table 65 NBO Company Shares of Vitamins: % Value 2020-2024; Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024; Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029; Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal dietary supplements are commonly favoured by consumers
Probiotics continue to grow in popularity
Collagen and glutathione see heightened interest amongst female consumers
PROSPECTS AND OPPORTUNITIES
Heart, eye and gut health will emerge as key priorities
Trend towards personalised nutrition will be accompanied by emergence of niche dietary supplements
Local dietary supplement brands will benefit from prominence of local influencers
CATEGORY DATA: Table 69 Sales of Dietary Supplements by Category: Value 2019-2024; Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024; Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024; Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024; Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024; Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029; Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight management and wellbeing continues to gain traction
Rising obesity rates and Western beauty ideals have positive impact on sales
Fibre plays an increasing role in weight management
PROSPECTS AND OPPORTUNITIES
Lifestyle factors will continue to contribute to positive growth projections, alongside proliferation of new products
E-commerce reviews and celebrity endorsement will play increasingly important roles in determining purchasing decisions
Popularity of holistic approach to weight loss presents challenges and opportunities
CATEGORY DATA: Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024; Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024; Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024; Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024; Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029; Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition products address physical and mental wellness needs
Growing number of collaborations between sports nutrition and activity-focused brands
Widening availability of credit options via e-commerce boosts demand
PROSPECTS AND OPPORTUNITIES
Growing interest in exercise, especially running, combined with cultural emphasis on maintaining a slim physique, will drive future growth
Gyms expand their offerings to include wider range of sports nutrition products
Amplification of e-commerce activity boosts growth of sports nutrition-related products
CATEGORY DATA: Table 82 Sales of Sports Nutrition by Category: Value 2019-2024; Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024; Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024; Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024; Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029; Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for herbal/traditional products continues to grow, supported by increased consumer mobility and aggressive marketing campaigns
Filipino consumers have a strong familiarity with herbal ingredients
Increasing levels of health consciousness drive consumers to become more ingredient-sensitive
PROSPECTS AND OPPORTUNITIES
Emerging products based on traditional remedies set to generate rising sales
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
Herbal-based beauty-related products will benefit from perception as being more skin friendly
CATEGORY DATA: Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024; Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024; Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024; Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024; Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029; Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
High birth rate fuels growth, with vitamins and dietary supplements leading the way
Loyalty and membership programmes drive consumer purchases
Paediatricians are valued as key source of information
PROSPECTS AND OPPORTUNITIES
Slower growth expected for paediatric vitamins and dietary supplements amid market saturation
Growing demand for paediatric probiotics, alongside growing focus on digestive health in children
Increased screen time will drive demand for children’s eye care products
CATEGORY DATA: Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024; Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024; Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024; Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024; Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029; Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029