Consumer Health in Peru
Consumer Health in Peru is set to record positive but low-level value growth in 2024, impacted by the complex economic environment and consumer healthcare trends. For OTC products, growth is marginal. Due to lower disposable incomes, consumers have reduced the frequency of purchases, often only buying goods aligned with urgent health needs. In addition, the landscape for generics has grown, boosting sales of more affordable options and impacting overall value growth.
Euromonitor International's Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Peru
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN PERU
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2023-2024
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
- ANALGESICS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers migrate to generics to save costs, impacting retail value sales
- Strong growth for topical analgesics as sports and exercise regimes increase
- Aspirin loses retail sales as consumers access the product through insurance
- PROSPECTS AND OPPORTUNITIES
- Updated laws creates a favourable outlook for generics across the forecast period
- Self-medication rises as consumers increasingly avoid hospitals and clinics
- Consumers look for stronger formulas for pain, including Rx solutions
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Warmer temperatures negatively impact sales of cough and cold remedies
- Prescription products gain ground as consumers choose stronger Rx solutions
- PROSPECTS AND OPPORTUNITIES
- Local products have a strong outlook as consumers appreciate affordable goods
- Economic context favours the growth of natural products without active components
- Greater consumer education to drive growth across the forecast period
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High temperatures increase cases of diarrhoea and dehydration in 2024
- Paediatric diarrhoea remedies leaving shelves as the economy struggles
- Vitamins and dietary supplements gain prominence over smaller categories
- PROSPECTS AND OPPORTUNITIES
- Strong potential to promote rehydration drinks over the forecast period
- Fast-action claims create a strong opportunity for digestive remedies
- Healthy eating habits are an ongoing challenge for forecast sales
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High temperatures and sporting activities benefit sales in dermatologicals
- Nappy (diaper) rash treatments benefit from multi-purpose properties
- Hair loss treatments continue to grow as availability increases across Peru
- PROSPECTS AND OPPORTUNITIES
- Ovules could boost the performance of vaginal antifungals solutions
- Cream formats have the potential to showcase growth in traditional channels
- The growth of dermocosmetics is a rising challenge to forecast sales
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN PERU
- 2024 DEVELOPMENTS
- NRT smoking cessation aids is not a notable category in Peru
- PROSPECTS AND OPPORTUNITIES
- Young Peruvians increase their consumption of e-cigarette vaporisers
- Percentage of smokers expected to decrease year by year
- Public and private stakeholders reinforce their anti-tobacco campaigns
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sleep aids record double-digit retail value growth as consumer awareness rises
- Magnesium emerges as an alternative solution for relaxation
- Leading brand More+ is acquired by CBC, opening new lines of business
- PROSPECTS AND OPPORTUNITIES
- Mental health and wellbeing continue to become significant factors for consumers
- Innovations in formats will drive interest and sales on the landscape
- Herbal products set to gain relevance, perceived to be less invasive and natural
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Greater consumer awareness and product availability drives growth for eye care
- Lansier Laboratories launches Floril Smart Gamer, the first drops targeting gamers
- Allergy eye care loses relevance as many opt for consumer health products
- PROSPECTS AND OPPORTUNITIES
- Players to improve brand awareness as consumer interest rises
- Pharmacies will continue to lead sales while new sales channels can be explored
- Vitamins and dietary supplements for the eyes will become more important
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth benefits from heightened activities outside of the household
- Competitors install price increases to boost margins and growth in 2024
- Specialised products become relevant as players extend their portfolios
- PROSPECTS AND OPPORTUNITIES
- Licensing will continue to help players stand out on the landscape
- Competitors focus on extending their availability beyond pharmacies
- Low brand awareness slows growth in gauze, tape and other wound care
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ongoing growth as sales of vitamins continue to exceed pre-pandemic levels
- Omnilife Perú SAC leads, while Farmacias Peruanas supports ongoing growth
- Specialist products designed for women is a growing segment in vitamins
- PROSPECTS AND OPPORTUNITIES
- Educating consumers and offering innovative formats can drive growth
- Beverage competitors become a rising threat to vitamin players
- Intravenous doses of vitamins become a growing trend in Peru
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising use of probiotics boosts retail value growth for dietary supplements
- Magnesium gains relevance due to its multipurpose properties
- Players focus on promoting and extending their dietary supplement portfolios
- PROSPECTS AND OPPORTUNITIES
- Rising interest in herbal products that support mental health and wellbeing
- Educating the consumer and investment in niche categories will drive growth
- Search for wellness boosts growth for dietary supplements across the forecast period
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales of supplement nutrition drinks struggle following the outbreak of COVID-19
- Weight loss supplements see declining interest as consumer habits change
- Diabetes and obesity are serious problems for consumers health and wellbeing
- PROSPECTS AND OPPORTUNITIES
- Multilevel companies move away from promoting weight management goods
- Consumers increasingly seek Rx options for weight loss solutions
- Weight management and wellbeing products are highly dependent on promotions and offers
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive growth due to greater interest towards an active lifestyle
- Creatine is a trending product as consumers look to enhance strength
- E-commerce is positioned as one of the leading sales channels
- PROSPECTS AND OPPORTUNITIES
- Illicit trade is a rising threat to sports nutrition across the forecast period
- Focusing on individual consumer needs is key to a successful sale
- Players will prioritise distribution and core products over innovations
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Affordability and rising awareness drives sales of herbal/traditional products
- Traditional/herbal cough, cold and digestive remedies perform well
- Vegan claims lose relevance on the herbal and traditional landscape
- PROSPECTS AND OPPORTUNITIES
- Natural products for sleep and relaxation gain momentum across the forecast
- Improvements in eating habits impact the potential of herbal/traditional supplements
- Opportunity for the sale of niche products that promote general wellbeing
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail sales are limited by Rx options and acquisition through medical coverage
- Nappy (diaper) rash treatments is growing at a rapid pace in Peru
- Paediatric diarrhoea remedies face challenges from the growing use of Rx options
- PROSPECTS AND OPPORTUNITIES
- Innovation in formats will continue, attracting attention and boosting growth
- Paediatric probiotics set to record growth across the forecast period
- Doctors' recommendations will continue to be key for children's medicines
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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