Consumer Health in Pakistan
It is expected to be a positive picture for consumer health in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth has eased significantly from the previous year. The economy is showing signs of stabilisation and the currency is also more stable, and this is boosting consumer confidence.
Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Pakistan
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN PAKISTAN
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Muted constant value growth in 2024
- Multinational brands retain leadership
- Concerns over dipyrone
- PROSPECTS AND OPPORTUNITIES
- Essentialness of analgesics ensure continuing growth
- Pharmacies continue to be significant channel
- Continuing innovation as players look to add value
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High incidence of respiratory illnesses supports volume sales
- Procter & Gamble maintains its lead in 2024
- Combination products continue to be popular
- PROSPECTS AND OPPORTUNITIES
- Herbal/traditional cough, cold and allergy remedies increasingly popular
- Increasing influence of social media
- Over dependence on antibiotics a growing issue
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Modern lifestyles drive demand for digestive remedies
- Sanofi-Aventis continues to lead
- Competition from increasing popularity of dietary supplements
- PROSPECTS AND OPPORTUNITIES
- Stable growth over forecast period
- Shift towards natural products
- Ageing population will drive growth for digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continuing prevalence of common skin conditions drives volume sales
- Abbott retains significant lead
- Topical germicidals/antiseptics register highest value growth
- PROSPECTS AND OPPORTUNITIES
- Moderate growth over forecast period
- Growth in hair loss treatments
- Greater scrutiny of ingredients
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continuing value growth for wound care
- Uniferoz continues to dominate wound care in 2024
- Increasing distribution through grocery outlets
- PROSPECTS AND OPPORTUNITIES
- Stable performance over forecast period
- Innovation needed to stand out from competition
- Potential for natural trend to extend to wound care
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamins continue to be popular
- International brands continue to dominate in vitamins
- Multivitamins account for most value sales
- PROSPECTS AND OPPORTUNITIES
- Continuing demand for multivitamins, vitamin C and D
- Opportunity for development of personalised vitamins
- Further segmentation in multivitamins
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy value growth in 2024
- Merck holds a strong lead
- Superfoods and enriched beverages increasingly compete with dietary supplements
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for dietary supplements
- E-commerce see value growth
- Increasing segmentation over forecast period
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Muted constant value growth in 2024, with marginal volume decline
- Getz Pharma retains lead in weight management and wellbeing
- Continuing growth in e-commerce
- PROSPECTS AND OPPORTUNITIES
- Muted constant value growth over forecast period
- Supplement nutrition drinks poised to expand
- Shift in focus from losing weight to being healthy
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Value sales still low, but growing
- PROSPECTS AND OPPORTUNITIES
- Healthy value growth, though from very low base
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive value growth in 2024
- Continuing dominance of cough and cold remedies
- Local players dominate fragmented landscape
- PROSPECTS AND OPPORTUNITIES
- Positive outlook over forecast period
- Expansion into new product areas
- Social media plays greater role over forecast period
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continuing value growth in 2024
- Cold and cough remedies focus on natural positioning
- Foreign multinationals benefit from consumer trust
- PROSPECTS AND OPPORTUNITIES
- Growing emphasis on preventative health
- Climate change drives growth of certain OTC medications
- Players focus on child-friendly design
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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