Consumer Health in Norway
The consumer health market in Norway is seeing a return to pre-pandemic patterns. 2024 has continued the performance registered in 2023, namely moderate, sustainable growth, in line with the performance seen during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, following a significant boost due to rising unit price...
Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Norway
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN NORWAY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Return to growth in 2024
- Highly consolidated category
- Analgesics subject to wide variation in pricing
- PROSPECTS AND OPPORTUNITIES
- Steady growth to be supported by ageing population and lifestyle factors
- Forecast period expected to see little in the way of innovation
- Potential for further development of topical analgesics/anaesthetic category
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- 2024 set to see some stabilisation
- Rising incidence of allergies in Norway
- Demand for quicker and more effective products to treat coughs and colds
- PROSPECTS AND OPPORTUNITIES
- Stable expansion expected
- Expanded consumer base and longer allergy seasons, but increasing competition from prescription products
- Constraints on growth in medicated confectionery
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Returning to longer-term drivers after wild fluctuations of pandemic and post-pandemic period
- Conservative habits when it comes to digestive remedies
- Lifestyle trends exerting a downward pressure on demand for digestive remedies
- PROSPECTS AND OPPORTUNITIES
- Positive outlook despite impact of health and wellness trend
- Ageing population to shape demand
- E-commerce to benefit from providing discretion
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth supported by rising interest in tailored solutions
- Preventive treatments and lifestyle trends influencing demand
- Canoderm drives antipruritics
- PROSPECTS AND OPPORTUNITIES
- Potential opportunities despite the dominance of well-known brands
- Popularity of outdoor activities to support demand
- E-commerce channel’s discretion to help to drive sales
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Champix expected to return to the Norwegian market
- Shrinking potential consumer base
- Snus presents obstacle to development of NRT smoking cessation aids
- PROSPECTS AND OPPORTUNITIES
- Slowing growth due to shrinking consumer base and competition from alternative products
- Grocery and pharmacy channels to dominate, but e-commerce to grow
- Consolidated competitive landscape and strict marketing regulations limit potential for new entrants
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Scepticism limits sales of OTC sleep aids
- Challenges from prescription drugs and lifestyle changes
- Holistic and preventive approach to health brings challenges and opportunities for sleep aids
- PROSPECTS AND OPPORTUNITIES
- Ageing population and rising stress levels to contribute to growth
- E-commerce to play growing role
- Preventive health and digitalisation
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased screen time drives up demand for eye care
- Increased incidence of allergies and longer pollen seasons drive sales of allergy eye care
- Value drivers
- PROSPECTS AND OPPORTUNITIES
- Digitalisation of everyday life and increase in prevalence of allergies
- Ageing population and increasing incidence of dry eye
- Digital and optical advances
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Interest in outdoor activities supports demand for wound care
- Orkla Group maintains leadership in wound care via Norgesplaster and Salvequick
- More advanced and natural products
- PROSPECTS AND OPPORTUNITIES
- Stable demand supported by love of the great outdoors
- Wound care suited to e-commerce
- Pharmacy and grocery channels to remain key
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand continues to rise despite consumer scepticism
- Long winter nights support demand for vitamin D
- Growing range of options in vitamin D
- PROSPECTS AND OPPORTUNITIES
- Focus on meeting nutrition through diet to dampen category development
- E-commerce provides a broad vitamins offer
- Ageing population to drive up demand
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demographic and lifestyle trends support demand
- Fish oil/omega fatty acids a staple in Norway
- Demand despite scepticism
- PROSPECTS AND OPPORTUNITIES
- A range of drivers, though scepticism will continue to act as a constraint
- Growing demand for more personalised dietary supplements
- Potential in beauty orientated dietary supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Norwegian consumers remain sceptical about weight management and wellbeing products
- Consumers sceptical about direct selling
- Wide range of rival products
- PROSPECTS AND OPPORTUNITIES
- Major challenges, but possible opportunities, too
- Slimming teas chosen for reasons other than weight loss
- E-commerce to benefit from broader offer and more upmarket products
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition continues dynamic expansion
- Protein bars chime with a number of demand trends
- New gym goers tend to start with protein powders
- PROSPECTS AND OPPORTUNITIES
- Continued expansion, with social media set to play key role
- E-commerce plays particularly prominent role in sports nutrition
- Strong growth, but significant competition
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal/traditional products fails to capitalise on prevailing trends
- Medicated confectionery retains key role in herbal/traditional products
- Herbal/traditional sleep aids benefits from lack of competition
- PROSPECTS AND OPPORTUNITIES
- Consumer scepticism to continue to act as an obstacle to category development
- Potential to gain consumer trust
- E-commerce to provide discretion and convenience, as well as expanding the range of available products
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN NORWAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric consumer health faces constraints on growth
- Paediatric vitamins and dietary supplements widely used
- Strong correlations with adult consumer health
- PROSPECTS AND OPPORTUNITIES
- Limitations on growth, though persistent demand for vitamins
- Innovation to add value
- E-commerce presents opportunities for category development
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook